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Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities
Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on-property activations and F&B promotions
Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning
Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making
Build and maintain strong relationships with tier-one local, regional, and international media through proactive pitching, press trips, immersive experiences, representation at in-market media events and ongoing engagement
Maintain an up-to-date Press Room with media materials and property assets aligned to strategic narratives and brand standards
Direct local PR agency work: define scopes, expectations, and success measures
ensure deliverables support property priorities
Develop and execute an annual awards strategy aligned with brand priorities, overseeing submissions for hospitality, travel, lifestyle, culinary, wellness, and sustainability awards
Lead integrated marketing campaigns across paid, owned, and earned channels to drive reach, conversion, and aspiration, ensuring seamless orchestration and alignment with brand guidelines
Define and activate the property’s unique positioning through compelling storytelling and creative expression in partnership with Global and Regional teams
Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities
Identify, evaluate, negotiate, and activate strategic brand collaborations, applying strong judgment and commercial acumen to ensure alignment with brand positioning, guest experience, and measurable commercial impact
Requirements
Bachelor’s degree in communications, Public Relations, Marketing, or a related field
or equivalent experience
Minimum 5 or more years of experience in public relations and marketing, including leadership responsibilities
luxury hospitality or related industry experience preferred
Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set
Extensive leadership experience in both public relations and marketing disciplines, ideally within luxury hospitality and/or luxury goods/services
Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI
Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives
Creative thinking and ability to translate ideas into innovative campaigns that deliver measurable results
Critical thinking and sound decision-making under pressure
High level of organization with attention to detail and ability to manage complex projects
Resilience and adaptability in a fast-paced environment
What we offer
Annual Incentive Plan
Complimentary stays at Four Seasons worldwide (subject to availability)
Free employee meals prepared by the culinary team
Complimentary dry cleaning of employee uniforms
A robust benefit plan, including medical, dental, vision, life insurance, 401(k) and paid time off