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Director of Programming

United States · Job Posted March 21, 2026
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Job Description

The Director of Programming is responsible for developing group fitness and personal training curriculum to be delivered in StrongerLife centers across the U.S. and Canada. This leader will be responsible for continuously improving and evolving programming to i) incorporate the latest in clinical evidence on topics of relevance to 50+ active aging, ii) adapt to competitive and market trends, and iii) incorporate member and coach programming feedback. In addition to developing programming, this role will manage the dissemination of programming content throughout the StrongerLife Network along with training to prepare coaches working in StrongerLife Centers to deliver great classes.

Job Responsibility

  • Develop program content, including workout routines, floor function and flow, and exercise modifications for various fitness levels and populations
  • Evaluate the effectiveness of existing classes by monitoring attendance, gathering member feedback, and analyzing performance metrics
  • Research, design, and pilot existing and new group fitness classes and programs to meet evolving member interests and target market trends
  • Stay informed on the latest clinical evidence around active aging and best practices through continuing education and training
  • Develop and conduct training related to each programming drop which prepares Head Coaches and Coaches across the StrongerLife network on how to articulate the benefits of the programs as well as to coach classes with consistently high quality
  • Establish coaching standards for all movements and systems for measuring coach and class quality
  • Implement systems for gathering coach/member feedback which allow for timely adjustment of programming, floor setup, or movements as needed
  • Develop content outlines for periodic workshops which can be delivered in the center by Head Coaches and Center Leaders to educate members and build community
  • Maintain an ongoing roadmap of educational content topics which will inform members on topics related to healthy aging and which StrongerLife programming addresses
  • Build and leverage a Programming & Content Advisory Network to bring added expertise and clinical evidence to the StrongerLife community

Requirements

  • Bachelor's degree in exercise science, kinesiology, or a related field, or equivalent experience
  • Doctorate in Physical Therapy strongly preferred
  • Experience in group fitness instruction and program development
  • Strong leadership, interpersonal, and motivational skills
  • Excellent organizational and communication skills
  • Nationally recognized Group Fitness Certification (e.g., ACE, AFAA, NASM) preferred
  • CPR/AED and First Aid certifications

What we offer

  • 401(k)
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off
  • Training & development

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