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As Director of Product, New Markets, you operate a dual-track portfolio: Explore (0→1): rapid discovery, prototypes/MVPs, lighthouse pilots, go/kill decisions. Scale (1→N within New Markets): productize validated bets, harden quality, integrate with core systems, and build repeatable go to market system. This is a player-coach role from day one: you will personally own 1–2 high-leverage bets and lead a small team of PMs (initially 2–4, expanding with the portfolio). You’ll recruit and mentor top talent, set rigorous standards, and orchestrate multi-pod execution to move fast without compromising quality.
Job Responsibility:
Portfolio & Strategy: Own the New Markets thesis and quarterly bet portfolio across verticals/geos
size opportunities, define crisp hypotheses, and set entry/exit criteria
Balance speed vs. leverage: prototype off the mainline when it unblocks learning, then converge into core architecture once validated
Make decisive go/kill/scale calls and reallocate people/budget accordingly
document rationale and communicate clearly
Incubation (0→1) — Explore Track: Run continuous discovery with target nonprofits and partners
secure pilot commitments tied to explicit success metrics and timelines
Ship fast: use the fastest appropriate means (docs, mockups, throwaway builds, no-code/low-code, or small engineered spikes) to validate value
Stand up micro-pods on demand (Eng/Design/Analytics, contractors, internal hackathons) and manage them to weekly outcomes
Scale-Up (1→N) — Build & Launch Track: For validated bets, lead PMs and pods to productize: reliability, performance, security/compliance, and admin/ops surfaces
Plan and run limited-availability/beta → general availability transitions
define SLAs, analytics, rollout/rollback, and migration plans
Partner with Sales/CS/Marketing to create repeatable wins: ICPs, pricing/packaging suggestions, enablement, and reference stories
GTM & Partnerships: Source and close lighthouse pilots
own the pilot charter (scope, metrics, off-ramps)
Identify enabling partners (payments, data, identity, comms) and negotiate what’s needed to move faster without technical debt traps
Join strategic calls and RFPs to position the product credibly and move pilots to business expansion
Team Leadership (Player-Coach): Start with 2–4 PMs
hire to 4–6 as the portfolio grows
Coach PMs on discovery, PRDs, delivery, stakeholder management, and metrics
Establish an Incubation OS: weekly pipeline reviews, kill reviews, demo days, and post-mortems that compound learning
Set quality bars and operating rituals: problem/frame reviews, spec reviews, launch checklists, KPI dashboards, and handoff packs to core teams
Requirements:
10+ years in Product with a proven 0→1 and 1→N track record
3+ years managing PMs (player-coach or group lead)
Experience running multiple parallel experiments and owning go/kill/scale decisions tied to business outcomes
Fluency across validation tools: discovery, mockups, prototypes, and engineered MVPs
knows when each is appropriate
Strong metrics and decision skills: hypothesis trees, MVP KPIs, unit economics, ARR/NRR pathfinding
Cross-functional leadership across Eng/Design/Analytics and GTM
comfort in pre-sales/RFP/pilot settings
English B2+ (clear, confident, work-ready with customers and cross-functional teams)
Fluent English (C1) and Russian (Native)
Nice to have:
Ex-founder/early-stage operator with a clear ship/scale/kill story and measurable outcomes
Experience in payments/fintech/e-commerce or nonprofit domains (compliance, risk, donor experience)
EU market familiarity (PSD2/SCA basics, data/privacy norms) and additional languages
What we offer:
31 days off
100% paid telemedicine plan
Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
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