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Suno’s product marketing function is at an inflection point. With a PMM team of one, we’ve been focused on only the highest-stakes launches. Now we’re ready to invest in a senior product marketing leader who can own casual creator experiences – how new users discover Suno, create their first song, and build early habits across web and mobile. As Director of Product Marketing, you’ll lead the top to mid-funnel PMM lane. You’ll define the strategy and execution for app downloads, account creation, onboarding, first song, and early repeat usage, partnering closely with Product, UXR, Growth, and Brand. In the near term, you’ll be a player-coach – owning major launches and journey work yourself. Over time, you’ll help build and lead a small team focused on consumer experiences. This role is ideal for a seasoned consumer PMM who knows how to ship meaningful GTM strategies, is excited to roll up their sleeves as well as eventually build out a team, and is comfortable with an ambiguous, rapidly-evolving scope of work.
Job Responsibility:
Define and own the casual creator growth & experiences strategy (top–mid funnel), including how Suno moves a user from discovery, to signup, to first song and early repeat use
Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact
Stand up a repeatable GTM and user journey framework for consumer-facing features including launch criteria, standard artifacts, shared success metrics, etc
Lead GTM for key launches (eg. onboarding revamp, core experience improvements, referral and community initiatives. etc.)
Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement
Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest leverage touchpoints and ensure messaging is consistent across all
Serve as a cross-functional leader and player-coach with Product, Design, UXR, Growth, and Brand. Work collaboratively with Head of PMM to shape the future org
Requirements:
10+ years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools
Proven track record owning GTM end-to-end for meaningful consumer launches from insight, through execution, and measurement
Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time
Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments
Prior experience leading or influencing top-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product
Exceptional storytelling and writing skills – able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users
Analytical skills - comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging
Cross-functional leadership skills – able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan
User-centric mindset – comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging
Self-starter who is energized by ambiguity and can create structure where it doesn’t exist
Bias towards shipping and iterating vs. waiting for the perfect information. Comfortable running experiments, learning fast and implementing change
Team-first, low-ego mindset, happy to roll up sleeves on everything from strategy to copy
Nice to have:
Experience with UGC, creator ecosystems, or social/PLG products
Experience on multi-platform products (web + mobile)
Prior work on subscription / monetization models or personalization / recommendation surfaces
Deep personal passion for music, as a producer, player or listener