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Director of Product Marketing

zelis.com Logo

Zelis

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Location:
United States , Morristown ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

153000.00 - 193800.00 USD / Year
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Job Description:

Zelis is seeking a dynamic Director of Product Marketing to lead the strategy and execution for provider payments solutions within the Payments Optimization business unit. This role is responsible for defining and executing the product marketing strategy that drives provider growth, retention, and long-term value.

Job Responsibility:

  • Strategic Leadership: Develop and execute annual marketing plans that align with business objectives and market opportunities
  • Product Launch Leadership: Orchestrate the end-to-end planning and execution of new product and feature launches for provider audiences
  • Product Commercialization: Partner with product and commercial leaders to build and evolve go-to-market strategies, value propositions, and sales enablement assets
  • Positioning and Messaging: Own the positioning and messaging for the provider product portfolio
  • Market Intelligence & Data Analysis: Lead research initiatives that surface meaningful market, buyer, and competitive insights
  • Content Development: Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns
  • Cross-Functional Collaboration and Influence: Build formal networks and partnerships across the enterprise, influencing senior leaders and external stakeholders
  • Performance Management: Define, develop and track product-level KPIs, manage annual product marketing budgets, and present marketing impact and results
  • Innovation & Execution: Lead the creation and management of complex plans, product launch calendars, and marketing campaigns

Requirements:

  • 12+ years of progressive B2B marketing experience, with a strong track record in product marketing
  • Deep understanding of payer, provider, and payments landscape is a plus
  • channel experience with Payers and Providers strongly preferred
  • Proven ability to define and execute product positioning, commercialization, and sales enablement strategies
  • Demonstrated success in developing and managing complex marketing plans with direct impact on business results
  • Exceptional written and verbal communication skills
  • adept at influencing and presenting to senior leaders and external partners
  • Bachelor’s degree required
  • MBA or Master’s preferred
  • Ability to travel up to 20%

Nice to have:

  • Deep understanding of payer, provider, and payments landscape
  • channel experience with Payers and Providers
  • MBA or Master’s
What we offer:
  • 401k plan with employer match
  • flexible paid time off
  • holidays
  • parental leaves
  • life and disability insurance
  • health benefits including medical, dental, vision, and prescription drug coverage
  • discretionary bonus plans, commissions, or other incentives depending on the role

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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