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We're looking for a Director of Product Marketing to own how we talk about Cortex in the market. You'll craft the positioning and messaging that resonates with engineering leaders, drive critical product launches, and arm our sales team with everything they need to bring in new customers. This role sits at the intersection of Product, Sales, and Marketing, translating technical capabilities into business value that engineering leaders care about. You'll report to the VP of Marketing and have the opportunity to build a team as we scale.
Job Responsibility:
Own Cortex's product marketing strategy, including positioning, messaging, and competitive differentiation that drives pipeline and revenue
Build sales enablement programs that work, including pitch decks, battle cards, demo scripts, objection handling, and proof points that help reps close deals faster
Create customer-facing assets including case studies, whitepapers, solution briefs, and website content that communicate clear business value
Lead competitive intelligence efforts, tracking how competitors position themselves and arming the team with differentiated messaging
Develop deep customer insights through win/loss analysis, customer interviews, and market research to refine our ICP and buying journey
Partner with Customer Success on expansion and upsell messaging for existing customers
Partner with product to shape roadmap priorities based on market insights and translate new features into compelling narratives that drive adoption
Lead product launches end-to-end, ensuring Sales, Marketing, and Customer Success are aligned and equipped to drive results
Drive analyst relations strategy and manage relationships with Gartner, Forrester, and other key industry analysts
Measure and report on the impact of product marketing activities on pipeline, win rates, and revenue
Build and mentor a high-performing product marketing function as we continue to grow
Requirements:
8+ years in product marketing at a B2B SaaS company
developer tools, infrastructure, or platform software experience strongly preferred
Proven track record owning positioning and messaging that directly influenced pipeline and revenue growth
Deep understanding of technical buyers (CTOs, VPs of Engineering, Platform/DevOps Engineers) and complex enterprise sales cycles
Excellent storytelling ability with a knack for translating technical concepts into business value
Strong sales enablement background
you know what Sales needs to win and how to deliver it
Data-driven approach to decision making with ability to tie marketing activities to business outcomes
Experience conducting customer research, competitive analysis, and market segmentation
Experience launching products that developers and engineering leaders actually care about
Strong cross-functional collaboration skills and proven ability to influence without authority
Ability to move fast, prioritize ruthlessly, and deliver results in a dynamic startup environment
Nice to have:
Technical background or hands-on experience as an engineer, technical writer, or in developer relations
Experience at a high-growth startup through a key inflection point (Series B to IPO)
Background managing or mentoring product marketers
Experience with developer communities and marketing to technical audiences
What we offer:
National medical, dental & vision insurance (we cover 100% for employees!)