Director of Product Marketing Job at Aiven Deutschland GmbH (Austin)

Job Description

We are looking for a high-velocity, dynamic Director of Product Marketing to build, scale and lead a world-class function that bridges the gap between our technical excellence and market-leading growth. As the Director of Product Marketing, you will be the strategic architect of our go-to-market (GTM) engine. Reporting to the VP of Marketing, you will lead the charge in defining our positioning, messaging, and GTM strategy across a multi-platform product portfolio. You will be responsible for scaling a high-performing team that drives revenue through a hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motion, effectively engaging both developer practitioners and senior business stakeholders.

Job Responsibility

Build and Scale PMM Function: Design, build, and scale a high-performing Product Marketing organization from the ground up
Strategic GTM & Messaging: Define and evolve Aiven’s market position and top-level platform narratives
Hybrid Growth Orchestration: Master the User-to-Buyer journey by orchestrating effective PLG and SLG motions
Commercial Impact & AI-Driven Scale: Fuel revenue growth by developing high-impact content, sales enablement tools, and demand generation assets
Competitive & Market Intelligence: Build and operationalize a competitive intelligence function
Cross-Functional Leadership: Act as a key partner to senior leadership across Product, Engineering, and Sales

Requirements

10+ years of product marketing experience in high-growth B2B SaaS environments, with a proven track record of building and leading PMM teams at the $50M+ ARR scale
5+ years leading senior PMMs and first-line managers
Proven track record of hiring high-caliber talent, building leadership depth, and scaling high-performing teams with clear accountability and succession planning
Expert at navigating hybrid GTM motions (PLG + SLG)
Deep experience marketing to technical audiences without losing the senior business audience
Understand how to bridge the gap between user adoption and enterprise-wide expansion
Preferable: Experience in or strong affinity for data infrastructure or open source technologies
AI-native in your approach to work
Possess the technical depth necessary to communicate effectively with practitioners and architects
Work at pace with a relentless sense of urgency
A growth-architect who prefers done and iterating over perfect and stagnant, with a fail fast, learn faster mindset
View Product Marketing as a direct revenue driver
Obsessed with data and metrics
Have the commercial acumen to translate marketing activity into business growth
A track record of building exceptional cross-functional relationships at pace and scale, unlocking siloes and influencing business outcomes

What we offer

Participate in Aiven’s equity plan
Balance work and life with our hybrid work policy
Choose the equipment you need to set yourself up for success
Use your Professional Development Plan budget for learning opportunities
Receive holistic wellbeing support through our global Employee Assistance Program
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast

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Director of Product Marketing

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