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Director of Product Marketing

aiven.io Logo

Aiven Deutschland GmbH

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Location:
United States; Finland; Ireland; United Kingdom , Austin ▼

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Salary:

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Job Description:

We are looking for a high-velocity, dynamic Director of Product Marketing to build, scale and lead a world-class function that bridges the gap between our technical excellence and market-leading growth. As the Director of Product Marketing, you will be the strategic architect of our go-to-market (GTM) engine. Reporting to the VP of Marketing, you will lead the charge in defining our positioning, messaging, and GTM strategy across a multi-platform product portfolio. You will be responsible for scaling a high-performing team that drives revenue through a hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motion, effectively engaging both developer practitioners and senior business stakeholders.

Job Responsibility:

  • Build and Scale PMM Function: Design, build, and scale a high-performing Product Marketing organization from the ground up
  • Strategic GTM & Messaging: Define and evolve Aiven’s market position and top-level platform narratives
  • Hybrid Growth Orchestration: Master the User-to-Buyer journey by orchestrating effective PLG and SLG motions
  • Commercial Impact & AI-Driven Scale: Fuel revenue growth by developing high-impact content, sales enablement tools, and demand generation assets
  • Competitive & Market Intelligence: Build and operationalize a competitive intelligence function
  • Cross-Functional Leadership: Act as a key partner to senior leadership across Product, Engineering, and Sales

Requirements:

  • 10+ years of product marketing experience in high-growth B2B SaaS environments, with a proven track record of building and leading PMM teams at the $50M+ ARR scale
  • 5+ years leading senior PMMs and first-line managers
  • Proven track record of hiring high-caliber talent, building leadership depth, and scaling high-performing teams with clear accountability and succession planning
  • Expert at navigating hybrid GTM motions (PLG + SLG)
  • Deep experience marketing to technical audiences without losing the senior business audience
  • Understand how to bridge the gap between user adoption and enterprise-wide expansion
  • Preferable: Experience in or strong affinity for data infrastructure or open source technologies
  • AI-native in your approach to work
  • Possess the technical depth necessary to communicate effectively with practitioners and architects
  • Work at pace with a relentless sense of urgency
  • A growth-architect who prefers done and iterating over perfect and stagnant, with a fail fast, learn faster mindset
  • View Product Marketing as a direct revenue driver
  • Obsessed with data and metrics
  • Have the commercial acumen to translate marketing activity into business growth
  • A track record of building exceptional cross-functional relationships at pace and scale, unlocking siloes and influencing business outcomes
What we offer:
  • Participate in Aiven’s equity plan
  • Balance work and life with our hybrid work policy
  • Choose the equipment you need to set yourself up for success
  • Use your Professional Development Plan budget for learning opportunities
  • Receive holistic wellbeing support through our global Employee Assistance Program
  • Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
  • Enjoy country-specific benefits for our global cast

Additional Information:

Job Posted:
March 19, 2026

Work Type:
Hybrid work
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Aiven Deutschland GmbH - All Job Offers
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