Director of Product Marketing Jobs

JamLoop

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

JamLoop is hiring a Director of Product Marketing to build the function from the ground up. This is a hands-on leadership role that will shape our product narrative, support go-to-market execution, and enable sales confidence and client growth. You’ll be a key partner across product, sales, and marketing—responsible for connecting market insights, customer needs, and product capabilities into a compelling, unified story that drives impact. This role reports to the CMO and is a foundational hire as we scale.

Job Responsibility:

Own the product marketing roadmap: positioning, messaging, launches, enablement
Define and scale launch processes—from internal alignment to external activation
Partner with Product, Sales, and Customer Success to ensure launch readiness and post-launch momentum
Lead internal education across commercial teams on product capabilities and differentiation
Define and evolve our product positioning, competitive differentiation, and category narrative
Conduct customer and competitor research to inform roadmap, vertical messaging, and GTM strategy
Translate complex technical features into clear, compelling stories tied to client outcomes
Lead voice-of-customer efforts, buyer persona development, and market segmentation
Lead the development of high-value, product/vertical-driven content that educates, builds trust, and drives engagement across clients, prospects, and industry influencers
Shift the narrative from selling features to solving problems through insights, education, and storytelling
Collaborate with content and creative teams to turn insights into compelling formats—case studies, product explainers, thought leadership, and video series
Simplify complex CTV and adtech concepts to clearly communicate JamLoop’s business impact
Tailor content and messaging by industry, audience, and use case to support vertical storytelling and demand
Build collateral that supports the full funnel—from product one-pagers and vertical landing pages to pitch decks
Create sales tools, battle cards, and messaging frameworks that boost sales confidence
Drive alignment across sales, product, and marketing to deliver a unified story
Equip the field with training, insights and strategic narratives that help them win
Scale the PMM function as JamLoop grows—recruit, coach, and lead future team members
Collaborate cross-functionally to drive results with a culture of ownership and curiosity

Requirements:

15+ years in B2B product marketing in SaaS, adtech, CTV, or digital media, including 2+ years at the Director level
Strong understanding of the CTV ecosystem, media agencies, and performance marketing trends
Experience launching products and bringing structure to go-to-market efforts
Track record of building product positioning and messaging that drives clarity and demand
Skilled at turning insights and data into clear messaging and market direction
Able to align internal stakeholders through strong written and verbal communication
Proven ability to work across functions—especially product, marketing, and sales
Roll-up-your-sleeves approach and ability to thrive in fast-moving environments
Working knowledge of how AI can be applied to scale product marketing, enablement, and content

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director of Product Marketing