Director of Product Marketing Job at Luma AI (Palo Alto)

Job Description

This is a 0-to-1 leadership role focused on building from scratch and scaling with the business. You will be the strategic force multiplier who transforms our technological breakthroughs into indispensable tools for the global creative ecosystem.

Job Responsibility

Architect the foundational go-to-market strategy, positioning, packaging, pricing, and messaging for Luma’s products
Own and lead the launch of new products and capabilities, crafting campaigns that resonate with creative, technical, and enterprise audiences
Define and evolve our enterprise and studio GTM motion, building the narrative and sales enablement materials to pioneer strategic partnerships
Hire, lead, and scale a high-performing product marketing team, setting a high bar for craft, velocity, and impact
Collaborate deeply with Product, Research, Design, Sales, and Growth teams, acting as the voice of the market to shape the product roadmap
Build a deep understanding of our users and the market to identify new opportunities and further establish Luma as a category-defining company
Execute with speed and ownership in a high-velocity, ambiguous environment where impact is the primary metric
Craft and steward the story that launches a global movement, establishing Luma as the heart of the next generation of visual effects and content creation

Requirements

7+ years of experience in product marketing, with a track record of launching new, innovative products
Proven experience leading, scaling, and developing successful product marketing teams
A demonstrated builder and market maker with a history of driving tangible, high-impact results in fast-paced, resource-constrained environments
Extensive experience building GTM strategies from scratch and scaling them as the business grows
Impeccable taste and a high bar for craft, with deep understanding of how to market to creative, developer, or prosumer audiences
A first-principles thinker who navigates ambiguity with high agency and autonomy
A genuine passion for the creative potential of AI and Luma’s mission to expand human imagination

Nice to have

Experience at a category-defining, product-led company (for example Figma, Notion, Stripe) or a leader in creative AI (for example Runway, Adobe)
Training at a top-tier PMM program followed by successful experience in a high-growth startup environment
Founder experience or experience as an early GTM leader who has built and scaled teams
Direct experience marketing to enterprise and studio clients in creative or media industries
Strong empathy for creative professionals such as filmmakers, creators, or agencies, gained through direct experience working with or alongside them

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Director of Product Marketing

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