Director of Product Marketing Job at ActiveCampaign

Job Description

ActiveCampaign’s Active Intelligence platform — autonomous AI agents serving 180,000+ growing businesses — is redefining how marketing works. We need a Director of Product Marketing who shapes how the market understands it through bold storytelling, drives adoption that compounds, and transforms the PMM discipline in the process. This role reports to the SVP of Product. Product and Product Marketing operate as a single strategic arm — you’ll have the same context as the people building the product and the same accountability for what happens when it meets the market. This is a player-coach role: you lead a team, but you also personally create — strategies, narratives, content, programs.

Job Responsibility

Define and evolve positioning that clearly articulates why Active Intelligence represents a fundamentally new way for businesses to run their marketing
Translate complex AI capabilities into clear, compelling customer value that resonates across segments
Bring conviction to the narrative
Lead go-to-market strategies measured by adoption and continued usage, not launch ceremony
Own the market-side of the customer lifecycle
Run experimentation-driven programs
Automate traditional launch mechanics
Leverage AI to transform how the PMM craft works
Arm Sales, CS, and our partner ecosystem with positioning, proof points, and talk tracks
Establish feedback loops between GTM teams and Product
Build the market presence that makes ActiveCampaign the reference point for autonomous marketing
Lead a PMM team of outcome owners
Set the standard by doing the work yourself
Build a culture of accountability, ownership, and urgency
Invest in your people's growth

Requirements

8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies
3+ years of proven leadership experience leading PMM teams — experience building or transforming a function, not just running one
A product-strategy mindset: you think about market impact the way great PMs think about product-market fit
A proven track record driving adoption and retention outcomes, not just launch metrics
Proven ability to influence across Product, Sales, Marketing, and Customer Success

Nice to have

Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market
Experience building experimentation-driven marketing functions
Deep customer empathy paired with analytical rigor
A mindset that thinks beyond launches — you understand how product marketing drives company growth
A desire to erase the artificial boundary between product and marketing
An AI-native approach in how you think, work, and lead — not just AI-curious
A bias for action and execution: you'd rather build the positioning doc yourself than wait for someone to draft it
The ability to build trust through clarity, accountability, and results
A passion for transformation rather than maintenance

What we offer

Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm
Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities
Generous Paid Time Off: Open PTO
Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years
Collaborative Culture: Work alongside brilliant, passionate colleagues

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Director of Product Marketing

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