This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for a Director of Product Marketing to lead strategic marketing efforts that strengthen market presence and drive business growth. This role will shape product positioning, guide demand generation initiatives, and elevate brand visibility across B2B audiences. The ideal candidate brings a strong blend of strategic thinking, digital expertise, and data-driven decision-making to build impactful marketing programs.
Job Responsibility
Lead the development of product marketing strategies that align with business objectives and support revenue growth
Create compelling positioning and messaging that clearly communicates value to target B2B customers and differentiates offerings in the market
Direct integrated digital marketing campaigns across relevant channels to increase engagement, generate leads with strong potential, and expand brand reach
Use performance data and market insights to evaluate campaign effectiveness and refine marketing plans for stronger results
Partner with cross-functional teams, including sales and product leadership, to ensure go-to-market initiatives are coordinated and effective
Oversee brand-building efforts that improve awareness, strengthen market credibility, and support long-term customer acquisition
Establish marketing metrics and reporting frameworks using tools such as Google Analytics to monitor trends and inform strategic decisions
Requirements
Proven experience in product or marketing leadership within a B2B environment
Strong background in digital marketing strategy, campaign execution, and performance optimization
Demonstrated ability to build brand awareness and develop effective go-to-market plans
Experience translating market insights into clear product positioning and messaging
Proficiency with Google Analytics and other marketing measurement tools
Excellent communication, leadership, and cross-functional collaboration skills