Director of Product Management, CVS Health

CVS Health

Location:
United States, New York

Category:
-

Contract Type:
Employment contract

Salary:

100000.00 - 231540.00 USD / Year

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Job Description:

As the Director of Product Management - Creative AdTech, you will play a pivotal role in shaping the future of creative innovation at CMX. This role oversees the entire creative process — from concept development and personalization strategies to scalable creative production and performance optimization — ensuring impactful, high-performing creative across channels and formats via our enabling technologies.

Job Responsibility:

Define and drive the tech & business system vision and strategy for CMX creative, balancing innovation, operational efficiencies, and brand considerations
develop a comprehensive roadmap that integrates emerging technologies’ capabilities, personalization strategies, and cutting-edge ad formats
partner with cross-functional teams to align creative solutions with business objectives and client needs
leverage AI tools for creative automation, dynamic creative optimization (DCO), and personalized ad experiences
explore new ad formats, including AI-generated video, interactive content, and generative AI for text, image, and motion creative
identify opportunities for AI to enhance creative performance through predictive insights and multi-variant testing
drive workflow automation to streamline creative briefing, production, and approval processes
collaborate with Product and Tech teams to integrate creative tools into existing ad tech stacks (DSPs, CDPs, etc.)
define processes for AI-assisted creative refreshes, ensuring real-time optimization without compromising quality
establish KPIs for creative effectiveness — engagement rates, conversion lift, ad fatigue reduction, etc.
partner with Analytics to build data integrations that inform creative optimizations and campaign planning
develop test-and-learn frameworks to assess new technologies (i.e. AI versus human-designed creative performance)
align with Strategic Partnerships to assess and onboard new technology partners
collaborate with Marketing and Media teams to ensure creative strategies support broader roadmap & goals
partner with Product to drive innovative solutions for creative personalization and audience-specific messaging
inspire and mentor a team of Product Managers and Cross-functional stakeholders
foster a culture of creativity, collaboration, and continuous learning
champion AI adoption within the creative process, ensuring tools and processes enhance productivity and innovation

Requirements:

8+ years of product management experience, with a focus on AI, creative technology, or ad tech solutions
3+ years of strong leadership skills, with a track record of aligning cross-functional teams and driving strategic initiatives
5+ years of expertise in advertising technology, including DSPs, CDPs, and measurement tools
2+ years of familiarity with AI creative partners (e.g., Celtra, VidMob, Jivox, Adobe Firefly) and their capabilities
2+ years of strong analytical skills, with experience defining and tracking KPIs to measure product performance

Nice to have:

Understanding of data privacy and brand governance considerations in AI creative development
excellent communication and presentation abilities, capable of influencing stakeholders and driving consensus
familiarity with emerging ad formats, including interactive and immersive experiences
proven experience developing and launching AI-powered creative solutions, such as dynamic creative optimization, personalized ad formats, and generative AI
experience with AI-powered video and image generation platforms

What we offer:

Affordable medical plan options
401(k) plan (including matching company contributions)
employee stock purchase plan
no-cost programs including wellness screenings, tobacco cessation, and weight management programs
confidential counseling and financial coaching
paid time off
flexible work schedules
family leave
dependent care resources
colleague assistance programs
tuition assistance
retiree medical access

Additional Information:

Job Posted:
May 15, 2025

Expiration:
June 27, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Director of Product Management