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Babylist Logo Babylist · IT - Software Development

Director of Product Management, Media & Marketing

United States; Canada 224307.00 - 269127.00 USD; CAD / Year · Job Posted December 06, 2025

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Job Description

Babylist is looking for a highly experienced Director of Product Management to lead our Media and Marketing product teams. These teams are responsible for user experiences and technology platforms utilized by partner teams in Media, Partnerships, Acquisition, Retention, and Content - as well as customer data privacy and security within our media and marketing efforts. You will partner daily with leaders across the Babylist organization ensuring that our technology investments support business growth and serves our customers. In addition, you will provide leadership support to the VP of Product helping to shape the Product Management function and broader Consumer Product organization. This role reports to the VP of Consumer Product and will lead a team of 2 or 3 Product Managers.

Job Responsibility

  • Drive Babylist company strategy forward as a key partner unlocking Media & Marketing opportunities
  • Demonstrate exceptional judgment about tradeoffs between business goals and user experience
  • Partner across large parts of the Babylist ecosystem to find and create value for both customers and partners
  • Lead your team with intentional focus, making tough decisions that create clarity and drive results
  • Think big and act small – you have experience bringing new ideas from 0-1 and managing at scale
  • Shape the product management function as a key people leader within the Consumer team
  • Lead the full product management cycle for your roadmap: Discovery, Validation, Development, Launch and Measure/Iterate
  • Be a strong advocate for a data-driven approach to improving customer experience, leveraging both qualitative and quantitative research methods to understand our customer’s needs

Requirements

  • Exceptional people manager: 6+ years of experience hiring and managing highly experienced, high-performing product managers, demonstrated experience developing talent
  • Proven track record of defining product strategy for complex areas of the business and leading cross-functional execution
  • Experience in monetization and marketing
  • Results-oriented with a people-first leadership style that builds trust and drives outcomes
  • Data-driven utilizing quantitative and qualitative data to solve challenging customer problems and have experience running consumer facing A/B tests
  • Find opportunity in ambiguity
  • able to identify, advocate for, and execute on new opportunities in the absence of a clear mandate
  • Able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
  • Comfortable operating in a fast-paced, high-change environment
  • Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
  • Embrace using technology to enhance your work while keeping people at the center

What we offer

  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
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