Director of Product & Innovation Marketing Job at Dandy

Job Description

The Director of Product & Innovation Marketing is responsible for ensuring Dandy remains the category leader in lab innovation. This leader will anticipate market trends, shape our product portfolio strategy, and ensure that our brand is synonymous with breakthrough innovation and differentiated value. This role elevates the commercial impact of Dandy’s current products while steering the successful development and launch of new innovations—from early discovery and concept validation through market positioning, launch, adoption, and lifecycle optimization.

Job Responsibility

Obsess over customers, deeply understand their needs and pain points, and ensure our solutions are best positioned to drive impact
Turn insights into sharp messaging, strong value props, and simple, compelling campaigns
Spot gaps in the market by tracking trends, unmet needs, and competitors, and surface new product ideas before others see them coming
Build the product pipeline from concept to launch, partnering closely with Product and R&D to guide decisions and priorities
Ensure every product drives measurable revenue, be it generating incremental sales pipeline or improvements to customer attach rate
Drive incremental pipeline and revenue through innovation, launches, and portfolio-level storytelling
Connect Product, R&D, Marketing, and Commercial so teams execute in sync and deliver outsized results
Run a consistent, well-oiled NPI process with tight cross-functional alignment and structured feedback loops with the market
Lead and grow a team that owns ambitious revenue goals
Foster a culture of curiosity, experimentation, and bias for impact

Requirements

10–12+ years of experience in product marketing, brand marketing, product strategy, or innovation roles within high-growth environments
Exceptional storytelling and communication skills -- able to simplify complexity and influence at all levels
Proven ability to lead in ambiguity, build structure in white space, and drive alignment across teams
Proven success commercializing innovative products and driving meaningful business outcomes
Track record of leading, developing, and scaling teams of Product Marketers to drive measurable impact
Experience owning and marketing multi-product portfolios and navigating complexity
Strong cross-functional experience with Sales and Product, with accountability for adoption and commercial outcomes
Comfort operating in fast-growth, founder-led environments with high ambiguity and pace
Bias for action, test-and-learn mindset, high standards with low ego, and willingness to roll up sleeves

What we offer

Offers Equity
healthcare
dental
mental health support
parental planning resources
retirement savings options
generous paid time off

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Director of Product & Innovation Marketing

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