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Are you a strategic communications or PR leader who thrives at the intersection of thought leadership and execution? Are you ready to lead public relations and trade media efforts in a fast-paced, B2B environment? If you’re a confident PR professional who brings strategic insight across earned and paid media, strong relationships, and a love for hands-on execution—securing meaningful pick-ups and placements—this role may be for you.
Job Responsibility:
Serve as a client-facing strategist
Lead SCORR public relations efforts by developing plans that are standalone or part of an integrated marketing strategy, including communications related to mergers and acquisitions
Foster relationships with editors, advocacy groups, and industry associations
Guide and execute PR pitching and events to enhance subject matter expert (SME) visibility and thought leadership through earned opportunities
Set up and manage press release distribution through the wire, SCORR lists, and client lists
maintain relationships with third-party vendors
Develop PR and media performance reports
measure and leverage KPIs to inform recommendations
Plan and execute press events, interviews, and speaking opportunities, including collaboration with the trade show team to identify opportunities at industry events
Stay current on AP Style, grammatical trends, and client-specific styles
take ownership of proofreading and accuracy
Quickly learn technical and scientific terminology
research and stay current on industry, company, product, and technical developments relevant to clients’ businesses
Serve as the paid trade media expert and strategist for clients
Develop trade media recommendations and plans, execute placements upon approval, and measure performance
Negotiate trade media placements and manage ad submissions
Continuously identify new media partners that meet client needs
Requirements:
Bachelor’s degree in communications, business, marketing, or a related field
7+ years of related work experience
Experience in B2B marketing
Strong presentation skills with the ability to deliver complex information clearly and concisely
Ability to think strategically and execute on plans
Nice to have:
Skilled in fostering cross-department collaboration to help achieve clients’ strategic goals
Experience with PR management platforms such as Muck Rack and Business Wire
Ability to work in a fast-paced, quality- and results-focused environment while maintaining attention to detail and strategic foresight
Ability to work effectively across all departments and with department leaders
Growth mindset, strong critical thinking skills, and effective delegation abilities
Excellent organizational and time management skills