Director of Performance

• Architect performance measurement systems using internal models, tools, and third-party solutions
• Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs
• Analyze marketing performance across paid media, CRM, social, community, and growth channels
• deliver actionable insights
• Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling
• Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM)
• Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models
• Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure
• Communicate complex analyses clearly to executive stakeholders through strategic storytelling
• Manage and mentor analysts or BI contributors to grow analytics capabilities across the team
• Stay current on measurement trends, privacy regulations, and emerging modeling techniques

• 8+ years in marketing analytics, growth analytics, or performance marketing
• mobile and digital marketing experience required
• Deep expertise in paid acquisition ecosystems, including attribution, UA optimization, and media platforms (Meta, Google, TikTok, DSPs)
• Advanced proficiency in SQL and a scripting language (Python, R)
• strong skills in handling large datasets
• Experience with data visualization tools (e.g., Looker, Tableau, Power BI)
• Proven track record designing experiments and translating results into strategic actions
• Familiarity with ETL tools and collaboration with data engineering teams
• Excellent communication and storytelling skills with non-technical stakeholders
• Bachelor’s or Master’s degree in a quantitative discipline (e.g., Statistics, Computer Science, Economics)

Experience with MMM, LTV modeling, mobile gaming, global growth strategies, and data orchestration tools like Airflow or dbt