Director of Performance Marketing Jobs

Action for the Climate Emergency

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 110000.00 USD / Year

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Job Description:

The Director of Performance Marketing will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally, across the organization’s primary issue areas of: climate education and storytelling, stopping fossil fuel expansion, expanding voter engagement in democracy and accelerating the decarbonized economy.

Job Responsibility:

Design, launch, and manage digital and traditional advertising campaigns across multiple platforms
Develop budgets and paid media plans
monitor performance to ensure delivery of key metrics
Manage audiences, targeting, creative assets, and tracking systems to optimize performance
Write and refine ad copy
collaborate with vendors and staff to produce engaging creatives
Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead
Leverage retargeting and segmentation to increase retention and campaign effectiveness
Implement new tracking and reporting methods to enhance performance insights
Partner with program and campaign teams to align advertising with organizational priorities
Support the development team with funder collateral
Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting
Monitor and analyze KPIs
provide actionable recommendations for optimization
Research and test innovative strategies to expand reach, engagement, and efficiency
Stay current on audience sentiment, platform innovations, and industry trends
Provide training and support to staff on digital tools and campaign strategies
Expand organizational use of digital tools
Identify new opportunities in both digital and traditional ad spaces to advance GoodPower’s mission

Requirements:

7+ years of experience in digital marketing, advertising, or media buying
Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues
Strong expertise in paid social and paid search
familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical)
Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly
Experience with event tracking (e.g., Google Tag Manager, Meta Pixel)
Excellent written and verbal communication skills, including copywriting for digital campaigns
Strong organizational and project management skills
ability to work independently and meet deadlines
Self-starter with strong organizational skills and creativity
Proficiency with Excel/Google Sheets for reporting and analysis

Nice to have:

Experience with funder reporting, donor stewardship, or presenting campaign impact to external stakeholders
Familiarity with digital engagement tools (e.g., Engaging Networks, Monday.com, SEMcasting)
People management experience (leading teams or contractors)
Graphic design skills (e.g., Canva, Adobe Suite)
Experience working in advocacy, nonprofit, or political campaign environments

What we offer:

Medical
Dental
Vision
403b retirement savings plan
Vacation
Sabbatical
Paid Parental Leave
2 Floating Holidays
2 Community Service Floating Holidays
sick time
two weeks of full-staff time off (July 4 week and Christmas-New Years week)
13 observed holidays

Additional Information:

Job Posted:
December 05, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director of Performance Marketing