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Director of Performance Marketing

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Action for the Climate Emergency

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

100000.00 - 110000.00 USD / Year
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Job Description:

The Director of Performance Marketing will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally, across the organization’s primary issue areas of: climate education and storytelling, stopping fossil fuel expansion, expanding voter engagement in democracy and accelerating the decarbonized economy.

Job Responsibility:

  • Design, launch, and manage digital and traditional advertising campaigns across multiple platforms
  • Develop budgets and paid media plans
  • monitor performance to ensure delivery of key metrics
  • Manage audiences, targeting, creative assets, and tracking systems to optimize performance
  • Write and refine ad copy
  • collaborate with vendors and staff to produce engaging creatives
  • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead
  • Leverage retargeting and segmentation to increase retention and campaign effectiveness
  • Implement new tracking and reporting methods to enhance performance insights
  • Partner with program and campaign teams to align advertising with organizational priorities
  • Support the development team with funder collateral
  • Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting
  • Monitor and analyze KPIs
  • provide actionable recommendations for optimization
  • Research and test innovative strategies to expand reach, engagement, and efficiency
  • Stay current on audience sentiment, platform innovations, and industry trends
  • Provide training and support to staff on digital tools and campaign strategies
  • Expand organizational use of digital tools
  • Identify new opportunities in both digital and traditional ad spaces to advance GoodPower’s mission

Requirements:

  • 7+ years of experience in digital marketing, advertising, or media buying
  • Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues
  • Strong expertise in paid social and paid search
  • familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical)
  • Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly
  • Experience with event tracking (e.g., Google Tag Manager, Meta Pixel)
  • Excellent written and verbal communication skills, including copywriting for digital campaigns
  • Strong organizational and project management skills
  • ability to work independently and meet deadlines
  • Self-starter with strong organizational skills and creativity
  • Proficiency with Excel/Google Sheets for reporting and analysis

Nice to have:

  • Experience with funder reporting, donor stewardship, or presenting campaign impact to external stakeholders
  • Familiarity with digital engagement tools (e.g., Engaging Networks, Monday.com, SEMcasting)
  • People management experience (leading teams or contractors)
  • Graphic design skills (e.g., Canva, Adobe Suite)
  • Experience working in advocacy, nonprofit, or political campaign environments
What we offer:
  • Medical
  • Dental
  • Vision
  • 403b retirement savings plan
  • Vacation
  • Sabbatical
  • Paid Parental Leave
  • 2 Floating Holidays
  • 2 Community Service Floating Holidays
  • sick time
  • two weeks of full-staff time off (July 4 week and Christmas-New Years week)
  • 13 observed holidays

Additional Information:

Job Posted:
December 05, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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