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Buffalo Groupe Logo Buffalo Groupe · -

Director of Performance Marketing, SEM

United States, Charleston Employment contract · Job Posted April 27, 2026
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Job Description

We're seeking a highly technical Director of Performance Marketing to lead our paid search and digital acquisition efforts. Available for in-office (Charleston, SC), hybrid, or remote work. This role combines strategy, execution, and technical leadership, owning SEM performance end-to-end while advancing our capabilities in measurement and AI-driven growth. The ideal candidate is deeply experienced in paid search, highly analytical, and motivated to use data and platform innovation to scale performance. Our work spans golf, travel, real estate, and adjacent lifestyle categories, so an interest in golf and destination-driven consumer experiences is essential. You will join a collaborative 6-person paid media team and work closely with channel leaders across paid social and programmatic, as well as partners in analytics, SEO, and web development. This role reports to the Paid Media Lead.

Job Responsibility

  • Lead SEM Strategy & Performance
  • Drive AI-Enabled Growth
  • Own Measurement & Performance Insights
  • Reporting & Strategic Insights
  • Cross-Channel & Cross-Team Collaboration
  • Team Leadership & Development

Requirements

  • 8+ years of experience in paid search
  • Deep, hands-on expertise in Google Ads, with Microsoft Ads as a plus
  • Proven ability to scale campaigns using platform automation and AI-driven approaches
  • Strong understanding of how data inputs influence machine learning outcomes
  • Highly competent working with GA4, GTM, and conversion tracking
  • Experience working with reporting tools and dashboards, independently or in partnership with analysts
  • Comfortable operating hands-on in platform while delivering against client goals
  • Curiosity and initiative in exploring emerging tools and technologies, such as AI-powered workflows and prompt-based tools
  • Genuine interest in golf, travel, and destination-driven categories
  • Familiarity with the golf ecosystem and adjacent markets such as private clubs, golf communities, resort real estate, and sports
  • Ability to understand and market to high-intent, high-consideration consumers
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