Director of Paid Search

• Lead a team of paid search marketing experts to increase client sales across multiple industries by bringing fresh ideas and industry experience in trends, strategy and best practices
• Manage all operational aspects of client paid search campaigns from conception to execution, with a strong focus on analysis during every step of the process
• Successfully manage a multi-million dollar ad budget portfolio across multiple paid search channels and outlets
• Ability to quickly adjust budget, marketing plans, and strategies for clients based on new paid channels and opportunities that will help increase ROI and performance
• Collaborate with clients and internal teams to continually test the full SEM funnel, including ad copy, design, landing page optimization, remarketing, audience targeting, keyword placements and more
• Consistently measure and perform real time optimizations by establishing goals and campaign testing
• Ability to conduct keyword research, keyword expansion and analysis for all clients
• Build relationships and continuiously work with our paid network partners such as Google and Bing to help integrate new initiatives and strategies for all clients
• Create engaging paid search campaigns that cultivate audiences, increase web presence, enhance brand awareness and drive sales
• Monitor the success of campaign implementation through platform analytics, KPIs and dashboards
• Ability to successfully collaborate with creative team to identify actionable insights to improve performance via ad copy and design
• Support account managers in developing and implementing paid strategies to help achieve client ROI goals
• Analyze workload and predict resource needs in terms of project quantity, complexity, and due dates of deliverables
• Learn and understand client’s business objectives and competition by conducting competitor research and analysis

• Minimum of 7+ years experience in Google Ads and Shopping experience
• History of achieving profitable ROI for clients
• Must have experience in a service based business
• Experience interacting directly with clients a must
• Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth
• Strong work ethic and ability to thrive in a fast-paced, team environment
• Ability to prioritize, manage time, projects, teams and company resources effectively
• Strong organizational, follow-up, problem-solving skills, and attention to detail are a must
• Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid platform landscape
• Excellent verbal, written and overall communication skills when it pertains to clients and third party partners
• Desire to review and create internal processes and increase operational efficiency as needed
• Agency experience is a plus

Agency experience is a plus

• Digital Nomad Program - Work from anywhere in the world and we’ll help pay for it
• Leadership Program - We believe in promoting from within! This program accelerates the careers of our most ambitious employees
• Classic Car Club - This membership gives you full access to the club - for work or play
• Paid Referral Program - Refer a new member of the G8A team or add a client to our portfolio and get rewarded
• Events - We value time together as a team and work hard to organize experiential events (or just drinks!) as often as possible
• WFH - Our hybrid WFH policy prioritizes your safety and quality of life