Director of Paid Media Jobs

Overdrive Interactive

Location:
United States, Boston

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Director of Paid Media is responsible for overseeing the execution and performance of paid media campaigns across search, social, and emerging digital channels. This role works cross-functionally to translate marketing objectives into effective paid media strategies and ensures campaigns are delivered on time, on budget, and optimized for performance. The Director manages a team of paid media professionals and collaborates closely with creative, analytics, and broader marketing teams to drive measurable results.

Job Responsibility:

Lead the development and execution of paid media campaigns aligned with business and marketing objectives
Translate high-level strategic goals into actionable media plans, identifying optimal platforms and tactics
Ensure campaign KPIs are clearly defined, tracked, and optimized against
Manage and support a team of paid media specialists
Provide clear direction, constructive feedback, and professional development opportunities
Collaborate with team members to troubleshoot challenges and refine workflows
Oversee paid search initiatives across platforms like Google Ads and Bing, optimizing for reach, relevance, and ROI
Manage and enhance paid social campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, and more
Partner with creative teams to develop high-performing assets and messaging
Stay current on industry trends and algorithm changes across paid channels
Monitor campaign performance metrics and make data-informed recommendations for improvement
Implement A/B tests, audience refinements, and creative iterations to improve campaign effectiveness
Work with analytics teams to create dashboards and performance reports
Collaborate with internal marketing, brand, creative, and data teams to ensure campaign alignment
Coordinate with external vendors, platforms, and media partners to support campaign delivery and innovation
Manage campaign budgets at the tactical level, ensuring efficient spend and pacing
Support the negotiation and coordination with media vendors and tech partners
Provide recommendations for reallocating spend based on performance insights
Maintain strong relationships with internal stakeholders and external clients, ensuring alignment on campaign goals
Share performance updates, insights, and media plans in a clear and concise manner
Incorporate stakeholder feedback into ongoing campaign optimization

Requirements:

6–10 years of experience in paid media, with hands-on expertise in campaign planning and execution across search and social platforms
Demonstrated ability to manage and mentor team members
Strong understanding of media analytics, attribution models, and performance measurement
Proficiency with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and related tools (Google Analytics, Looker Studio, etc.)
Excellent organizational, communication, and project management skills
Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus but not required)

What we offer:

Medical insurance
Vision insurance
Dental insurance
401(k)
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Director of Paid Media