Director of Paid Media & Performance Marketing Job at Bentley Systems (Denver)

Director of Marketing, Paid Media & GEO

Carex is partnering with a technology platform company to hire a Director of Mar...

Location

United States

Salary:

140000.00 - 160000.00 USD / Year

Carex Consulting Group

Expiration Date

Until further notice

Requirements

5–10 years of paid media experience within software or technology organizations
Proven ownership of budgets, performance outcomes, and growth targets
Deep expertise with Google Ads, LinkedIn Ads, attribution models, analytics platforms, and campaign optimization
Demonstrated experience improving LLM visibility, GEO, or AI-search discoverability through shipped initiatives or measurable programs
Strong strategic judgment paired with willingness to execute directly in platforms and dashboards
Experience leading creative direction through data-backed recommendations
Ability to thrive in fast-moving environments where autonomy and initiative are expected
Strong communication skills with the ability to influence senior leadership
Residence in Wisconsin or Texas

Job Responsibility

Own paid media strategy and execution across Google, LinkedIn, and other high-performing channels
Audit current campaigns and quickly determine what to pause, improve, scale, or launch
Manage budget allocation, targeting strategy, keyword strategy, bidding, and channel mix
Build and lead a roadmap for GEO and AI-search visibility across platforms such as ChatGPT, Claude, Perplexity, and emerging LLM ecosystems
Analyze how prospects discover solutions through AI-generated answers and improve brand visibility systematically
Monitor campaign performance daily and make pragmatic optimization decisions based on outcomes
Translate performance insights into direction for designers and copywriters on messaging, creative, and landing page improvements
Develop reporting that ties spend to pipeline, revenue opportunity, and business impact rather than vanity metrics
Advise leadership on where marketing should be headed and where investment should shift
Operate independently in a business category without a standard competitor playbook

Fulltime

Director of Paid Growth Marketing

Talkiatry is seeking a Director of Paid Growth Marketing to scale and evolve our...

Location

United States

Salary:

200000.00 - 250000.00 USD / Year

Talkiatry

Expiration Date

Until further notice

Requirements

8–10+ years leading revenue-driving paid B2C acquisition programs, with direct accountability for CAC and acquisition volume targets
Experience allocating significant paid budgets across in-house digital channels (e.g., Meta, Google, TikTok, Affiliate) and integrating agency-supported offline channels (e.g., CTV, podcasts) into a unified portfolio strategy
Strong forecasting discipline, with experience building bottom-up acquisition models to inform annual planning
Experience operating in multi-method measurement environments (e.g., attribution + MMM + incrementality) and making confident budget recommendations under imperfect signals
Deep, hands-on analytical fluency
you build and manipulate models in Google Sheets/Excel, work directly in BI tools, and use SQL (or similar querying tools) to interrogate and pressure-test performance data
A demonstrated ability to incubate and scale new growth vectors
A track record of designing and operationalizing creative testing roadmaps across ads and landing pages, integrating creators strategically, and tying creative strategy directly to measurable performance outcomes
Strong executive communication skills with the ability to clearly articulate and defend investment recommendations
Demonstrated ability to build and develop high-performing teams

Job Responsibility

Drive paid growth investment strategy & annual planning
Own and manage the paid investment strategy against CAC, bookings, and visit volume goals
Build rigorous weekly and monthly forecasts and pacing models, and develop bottom-up acquisition models that inform annual planning in partnership with Business Ops & Finance
Translate annual growth targets into a forward-looking acquisition roadmap
Evaluate marginal efficiency and incremental return across the portfolio
Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans
Oversee and integrate the full paid portfolio (digital + offline)
Own the full paid portfolio across in-house digital channels (Meta, Google, TikTok, Reddit, Affiliate, Zocdoc) and agency-supported offline channels (Podcasts, CTV)
Integrate emerging offline channels into core planning and forecasting
Identify, size, and advocate for new acquisition opportunities across new channels and emerging platform surfaces

What we offer

medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave
up to a 15% performance bonus

Fulltime

Director Of Social & Paid Media

We are seeking a strategic and hands-on Director of Social & Paid Media to provi...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

3+ years of leadership experience in social media marketing
Deep expertise in Meta Ads Manager (Facebook/Instagram boosting)
Influencer Marketing: Proven track record managing influencer programs and partnerships
Agency Experience: Background managing multiple clients simultaneously in an agency or multi-location environment
Analytical Skills: Strong ability to interpret performance data and provide actionable reporting insights

Job Responsibility

Team Leadership: Manage and direct the social media and influencer team, setting weekly priorities, workflows, and deliverables while maintaining quality control
Paid Social Oversight: Oversee the planning, execution, and optimization of Meta boosting campaigns
monitor performance metrics (CPM, CPC, ROI) and manage budget allocations
Influencer Management: Guide influencer campaign planning, creator selection, and negotiations, ensuring all partnerships meet brand standards
Strategic Client Lead: Serve as the senior point of contact for key accounts, participating in client calls and translating high-level goals into actionable social strategies
Optimization: Refine KPIs, reporting frameworks, and internal workflows to improve execution and identify opportunities to scale successful campaigns

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Parttime

Account Director, Paid Media

We are looking for an experienced Account Director, Paid Media to lead strategic...

Location

United States , New York

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

8-10+ years of experience in account leadership within media, advertising, or agency environments
At least 5 years of recent experience supporting pharmaceutical brands, including client-facing strategic responsibility
Demonstrated success working on pharmaceutical launch brands
rare disease experience is strongly preferred
Strong background in digital media planning and buying across paid search, paid social, programmatic, and endemic channels
Ability to lead strategic discussions, influence stakeholders, and translate complex information into clear recommendations
Experience managing multiple brands within a single client relationship or across a broader portfolio
Knowledge of biopharmaceutical marketing considerations and the nuances of regulated industry communications

Job Responsibility

Lead paid media strategy for pharmaceutical accounts, shaping integrated plans that align with brand goals, audience needs, and market dynamics
Oversee the development and execution of digital campaigns across paid search, paid social, programmatic, and endemic media channels
Serve as a senior client partner, providing strategic counsel, presenting recommendations, and ensuring work is delivered with accuracy and professionalism
Direct media planning and investment decisions for launch brands, with a focus on building awareness, engagement, and measurable performance
Manage account activity across multiple pharmaceutical brands, ensuring consistency in strategic direction while adapting to each product’s objectives
Collaborate with cross-functional teams to translate business goals into actionable media programs and optimized campaign approaches
Analyze campaign results and marketplace trends to refine recommendations, improve effectiveness, and support future planning
Mentor team members and help maintain high standards for account leadership, communication, and operational excellence

What we offer

medical insurance
vision insurance
dental insurance
life insurance
disability insurance
401(k) plan

Fulltime

Associate Director of Media Investment – Programmatic

If you’re a self-starter with lots of enthusiasm for devising innovative and int...

Location

United States , Dallas

Salary:

Not provided

Arm Candy

Expiration Date

Until further notice

Requirements

Must be located in DFW or willing to relocate
5+ years of working experience in Paid Programmatic
Expert-level proficiency in major demand-side platforms (The Trade Desk and Google DV360 at minimum) and hands-on experience with ad servers (CM360) and measurement or supply-side tools
Familiarity with Amazon DSP, Viant, or other specialist or emerging platforms is a plus
Active programmatic certifications — The Trade Desk Edge Academy (Programmatic Principles at minimum) and/or Google Display & Video 360 certification
Amazon DSP or other platform certifications are a plus
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis

Job Responsibility

Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms
Lead programmatic strategy and execution across leading demand-side platforms (The Trade Desk, Google DV360, Amazon DSP, Viant) and specialist or emerging platforms (DeepIntent, Basis, Yahoo DSP, etc.) for our largest accounts
Own programmatic campaign architecture decisions: insertion-order and line-item structure, audience strategy (first-party data, data-partner segments, contextual, and retargeting), channel and inventory mix (CTV, display, online video, audio, native, and DOOH), and deal-type strategy (open exchange, PMP, and programmatic guaranteed)
Supply Path & Inventory Quality: Own supply-path optimization and inventory strategy — curating SSPs and direct supply paths, building PMPs and curated marketplaces, and enforcing brand safety, viewability, and invalid-traffic (IVT) standards across the portfolio
Bid Strategy: Drive bid and optimization strategy across the portfolio (automated and custom bidding, frequency management, and KPI optimization toward CPA, ROAS, viewability, and completion rate) with strong intuition for when algorithmic optimization works and when it doesn’t
Measurement & Attribution: Lead the development of measurement frameworks — attribution, incrementality testing, MMM/MTA, and clean-room analysis — ensuring campaign performance is validated beyond last-touch platform metrics
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments

Fulltime

Director of Marketing

The Director of Marketing will be the foundational marketing leader for Homes by...

Location

United States , Orlando

Salary:

Not provided

Villatel

Expiration Date

Until further notice

Requirements

8+ years of progressive marketing leadership, with meaningful time spent owning consumer demand, distribution, and partner or owner acquisition functions (hospitality, travel, real estate, property management, or dual-sided platform experience strongly preferred)
Proven track record of building and scaling consumer brands, ideally in hospitality, travel, or premium lifestyle categories, with a clear point of view on what separates a category-defining brand from a commodity
Hands-on expertise across the modern marketing stack: paid media, SEO, email/CRM, lifecycle, content, social, web, analytics, and creative production. You can roll up your sleeves
you are not a slide-deck-only operator
Direct experience optimizing performance on major short-term rental and travel OTAs (Airbnb, VRBO, Booking.com, Expedia), including listing merchandising, search ranking, reviews, and channel strategy
Deep email/CRM and lifecycle marketing fluency, with experience operating a guest data infrastructure (CDP, ESP, segmentation, automation) at scale
Experience running PR, earned media, and influencer/creator programs in travel, hospitality, or lifestyle, with relationships you can put to work on day one
Demonstrated success building and operating lead funnels for high-consideration audiences, with measurable pipeline impact targeting owners, partners, or other relationship-driven buyers
Strong design and editorial sensibility, with command of both digital and print disciplines and an eye for the details that signal a brand operating at the highest standard
A point of view on house-of-brands, hybrid, and endorsed brand structures, and how to architect a multi-brand system that lets future partner brands keep their identity without diluting the master brand

Job Responsibility

Brand Build & Stewardship — Lead the launch and ongoing build of the Homes by Villatel consumer brand, ensuring every touchpoint reflects our standard-setting positioning and operational excellence
Performance & Paid Media — Assist in paid media, SEO, and paid social to drive direct bookings, reduce reliance on third-party channels, and grow lifetime value, with clear accountability for ROAS, CAC, and pipeline contribution
Email Marketing & CRM — Own the email and CRM program end to end, including segmentation, automation, lifecycle journeys, promotional campaigns, win-back, and the guest data infrastructure that powers personalization at scale
Guest Lifecycle Communications — Design and operate the pre-arrival, in-stay, and post-stay communications program that drives upsells, improves guest experience, lifts reviews, and converts first-time guests into repeat guests
Content & Creative — Direct photography, video, editorial, and storytelling that captures the distinct character of each property and destination while remaining unmistakably on-brand
Social Media — Build and operate a strategic social presence across Instagram, TikTok, YouTube, and emerging platforms that grows audience, drives demand, and showcases the properties and destinations at brand standard
Influencer & Creator Strategy — Build a programmatic approach to influencer and creator partnerships, from travel press trips to long-term creator collaborations, that generates earned reach and converts
Destination & Local Partnerships — Develop co-marketing relationships with destination authorities, theme parks, attractions, restaurants, concierge networks, and experience partners that meaningfully expand reach and enrich the guest offering
Print & Brand Experience — Oversee print and in-home brand expressions, including welcome materials, guest correspondence, signage, and partnership collateral, ensuring consistency across digital and physical touchpoints
Multi-Brand Architecture for Future Growth — Begin to architect the brand system that will, over time, allow future partner brands to retain their identity and audience while clearly belonging to Homes by Villatel — including the conventions, guidelines, and playbook for how each future partner shows up across our channels and theirs

Fulltime

Director Performance Marketing

As a Director Performance Marketing, you will own the strategy, scaling, and opt...

Location

Germany , Munich

Salary:

Not provided

Westwing Group SE

Expiration Date

Until further notice

Requirements

10+ years of professional experience in Growth Marketing, Performance Marketing, and e-commerce, with a proven track record of driving profitable growth at scale for a consumer-facing or marketplace brand
5+ years of leadership experience with experience in scaling international, cross-functional teams and managing significant multi-million euro marketing budgets
A deep understanding of modern performance ecosystems combined with a passion for home & living, a strong commercial mindset, and the ability to connect marketing performance to business outcomes while respecting a premium brand's identity
Advanced proficiency in data analysis, data interpretation, and modern measurement frameworks (attribution, MMM, incrementality testing)
Readiness to operate in a fast-paced, high-growth, and international environment with a strong drive to innovate and take Westwing to the next level
Fluency in English and German to ensure seamless collaboration with diverse local and international stakeholders

Job Responsibility

Define and execute a comprehensive growth strategy across the full customer funnel aligned with overall business goals and Westwing's premium brand equity, while partnering with cross-functional leadership (Marketing, Product, Commercial) and acting as a strategic advisor to the Executive team
Lead and future-proof Westwing's multi-million euro acquisition ecosystem across Europe, including Paid Social, SEA, SEO, GEO (Generative Engine Optimisation), Affiliate, and Creator Marketing
Identify, develop, and implement scalable internal processes, AI initiatives, and testing frameworks to enhance growth velocity and campaign execution
Continuously analyse channel performance metrics to maximise ROI, leveraging data-driven insights to shift budgets dynamically across international markets
Own and continuously refine Westwing's Multi-Touch Attribution (MTA) model, and establish best-in-class measurement frameworks, including incrementality testing, media mix modeling (MMM), as well as forecasting to connect marketing spend directly to business outcomes (LTV, CAC, EBITDA)
Lead, mentor, and scale a diverse team of senior leaders and experts, embedding a data-driven mindset and culture of innovation and accountability to build a bridge between technical execution and creative thinking

What we offer

A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
A competitive compensation package including salary, benefits, and equity
30 days of paid holiday to rest, recharge, and come back ready to create
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad

Fulltime

Deputy Director of Marketing

LS2group is seeking a Deputy Director of Marketing. This role is built for a sen...

Location

United States , Des Moines

Salary:

Not provided

LS2group

Expiration Date

Until further notice

Requirements

Bachelor's degree in marketing, advertising, communications, business, or a related field. Advanced degree a plus.
7+ years of experience in marketing, advertising, communications, or professional services, with meaningful time in a senior operating, general management, or agency leadership role.
Detail-oriented with strong problem-solving and decision-making skills.
Experience with the sales process and/or scaling a business through direct business development.
Experience managing P&L, utilization, and margin across multiple service lines or business units.
Proven success building and developing teams.
Working knowledge of integrated marketing disciplines including paid media, digital, creative, social, and account management.
Exceptional communication, presentation, and relationship-building skills.
Highly organized with the ability to lead multiple priorities, teams, and client relationships simultaneously.
Proficiency in project management tools, marketing analytics platforms, and agency financial reporting.

Job Responsibility

Workflow, capacity planning, resource allocation, and project profitability across the agency.
Oversee account management standards and quality benchmarks across all client engagements.
Partner on strategy for top-tier accounts and serve as a senior client point of contact when needed.
Recruit new talent and develop existing staff.
Support feedback structures and communication across the team.
Assist with business development, proposal strategy, and pitching when needed.
Monitor agency financial performance and contribute to annual budgeting, forecasting, and goal setting.
Identify operational risks and opportunities and bring forward solutions.
Stay current on agency industry trends, pricing models, service line evolution, and competitive positioning.

Fulltime

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Director of Paid Media & Performance Marketing

Job Description

Job Responsibility

Requirements

What we offer

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