Director of Paid Growth Marketing

• Drive paid growth investment strategy & annual planning
• Own and manage the paid investment strategy against CAC, bookings, and visit volume goals
• Build rigorous weekly and monthly forecasts and pacing models, and develop bottom-up acquisition models that inform annual planning in partnership with Business Ops & Finance
• Translate annual growth targets into a forward-looking acquisition roadmap
• Evaluate marginal efficiency and incremental return across the portfolio
• Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans
• Oversee and integrate the full paid portfolio (digital + offline)
• Own the full paid portfolio across in-house digital channels (Meta, Google, TikTok, Reddit, Affiliate, Zocdoc) and agency-supported offline channels (Podcasts, CTV)
• Integrate emerging offline channels into core planning and forecasting
• Identify, size, and advocate for new acquisition opportunities across new channels and emerging platform surfaces
• Build a disciplined creative & experimentation engine
• Design and operationalize structured testing roadmaps across ads, landing pages, audiences, and creator-driven content
• Integrate creators strategically into the paid mix
• Partner closely with Brand and Creative to ensure sustained messaging iteration and performance lift
• Elevate measurement & decision-making
• Synthesize insights across attribution, incrementality testing, media mix modeling, and platform-level data
• Translate complex performance data into clear, executive-ready recommendations for senior leadership
• Develop and scale the paid growth team
• Lead, grow, and develop a high-performing paid team

• 8–10+ years leading revenue-driving paid B2C acquisition programs, with direct accountability for CAC and acquisition volume targets
• Experience allocating significant paid budgets across in-house digital channels (e.g., Meta, Google, TikTok, Affiliate) and integrating agency-supported offline channels (e.g., CTV, podcasts) into a unified portfolio strategy
• Strong forecasting discipline, with experience building bottom-up acquisition models to inform annual planning
• Experience operating in multi-method measurement environments (e.g., attribution + MMM + incrementality) and making confident budget recommendations under imperfect signals
• Deep, hands-on analytical fluency
• you build and manipulate models in Google Sheets/Excel, work directly in BI tools, and use SQL (or similar querying tools) to interrogate and pressure-test performance data
• A demonstrated ability to incubate and scale new growth vectors
• A track record of designing and operationalizing creative testing roadmaps across ads and landing pages, integrating creators strategically, and tying creative strategy directly to measurable performance outcomes
• Strong executive communication skills with the ability to clearly articulate and defend investment recommendations
• Demonstrated ability to build and develop high-performing teams

Bonus: Deep hands-on experience running offline channels (e.g., TV, audio, OOH)

• medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave
• up to a 15% performance bonus