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The Director of National Accounts is responsible for prospecting and converting incoming leads for mid-size to large groups for the Naples Grande Beach Resort. Additional solicitation, management of new accounts, maintaining accounts as assigned, working with the Director of Sales and Marketing and Director of Revenue on the strategic direction and tactical implementation of group sales for the resort. Primary market segments of large groups, but could include other territories based on business demands. In summary, the role is responsible for achieving provided revenue goals by finding new profitable business, maintaining and growing the existing accounts, and maximizing revenue capture through upselling room rates, food, beverage, meeting room rental, and other revenue streams.
Job Responsibility
Master the ability to articulate the value proposition of the hotel, key features & customer benefits
Prospect and identify a high target accounts and bookings
Find new customers and accounts that increase market share
Development and prospecting of new account relationships
Maintain alliances and relationships with existing partnerships, 3rd parties, and tourism offices
Participate in the Revenue Meeting and other key management meetings as needed
Plan, coordinate and organize fam trips and visits to promote the resort
Promote golf, tennis, spa and other revenue sources
Comfortable creating customized Power Point Presentations in person and at times in webinars
Participate in tradeshows and industry events that will generate new leads and give visibility
Prepare correspondence, memos, proposals, contracts and reports
Compile a monthly activity report which will include market activity and actions for the month and production for the month
Ability to effectively communicate competitive trends
Establish an annual plan of sales initiatives including related costs for sales calls, product training, tradeshow participation, and travel and entertainment
Maintain awareness of market trends, competitor's activities and guest/client feedback
Comply with company's policies/service procedures/standards
Maintain confidentiality and security of specified hotel information, correspondence, reports and files
Requirements
Excellent selling, negotiating, business writing and presentation skills
Refined verbal and written communication skills
A minimum of 3 years of hotel sales manager experience preferably in group resort market
Must be proficient in general computer knowledge, Microsoft Office, Salesforce.fdc/Delphi experience preferred
Community involvement and/or professional association is highly regarded
Nice to have
Salesforce.fdc/Delphi experience preferred
Community involvement and/or professional association is highly regarded