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TomoCredit is seeking a Vice President of Marketing, you will be responsible for leading strategy across Facebook, Instagram, Snapchat etc. and managing & growing a team. Working cross-functionally with internal teams, external partners, agencies and more. The is position will be a key leader in scaling our paid social efforts that deliver on our business goals.
Job Responsibility:
Define and plan strategies across all social media platforms
Manage our existing team and continue to grow the team as needed
Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement and conversions
Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs
Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies
Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders
Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment
Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams
Requirements:
BS/BA in Marketing or related field
5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand
Deep understanding of paid social channels with an emphasis on Facebook and Instagram
Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you
Ability to inspire creative teams to adopt new media opportunities
Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks
A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships
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