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We are looking for a dynamic and strategic Marketing Director to lead efforts in building and executing a comprehensive marketing strategy. This contract position offers the opportunity to create impactful campaigns that drive brand awareness, demand generation, and measurable growth. The ideal candidate is both a visionary and hands-on leader who thrives in fast-paced environments and can deliver results while collaborating across teams.
Job Responsibility:
Develop and implement a robust marketing strategy focused on increasing brand visibility and attracting inbound leads
Create and execute targeted campaigns across various channels to drive demand and optimize the marketing funnel
Establish and maintain consistent brand messaging and market positioning across all platforms
Analyze marketing performance metrics to ensure initiatives are achieving desired outcomes and make data-driven adjustments as needed
Collaborate with leadership and sales teams to align marketing efforts with business goals and objectives
Build scalable marketing systems and frameworks to support long-term growth and success
Manage digital advertising efforts, including Google Ads, LinkedIn Ads, and other relevant platforms
Leverage tools such as HubSpot, Salesforce, and analytics platforms to enhance campaign efficiency and reporting
Conduct market research to identify trends and opportunities, ensuring strategies remain relevant and competitive
Oversee the creation of high-quality content for email campaigns, social media, and promotional materials
Requirements:
Proven experience in a senior marketing role, with a strong background in brand building and demand generation
Expertise in digital marketing tools and platforms such as HubSpot, Salesforce, Google Ads, and LinkedIn Ads
Ability to design and execute strategic marketing campaigns that deliver measurable results
Strong analytical skills to interpret data and optimize marketing efforts
Exceptional communication and collaboration skills to work effectively with cross-functional teams
Proficiency in creating engaging content for social media, email marketing, and promotional campaigns
Demonstrated ability to manage multiple projects in a fast-paced environment
Familiarity with analytics tools such as GA4, Tableau, or Looker for performance tracking and reporting
What we offer:
medical, vision, dental, and life and disability insurance