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Director of Marketing

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Robert Half

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Location:
United States , Wilmington

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

Our client is rebuilding and scaling a regional marketing strategy function to strengthen alignment between corporate marketing and local market leadership. This role will serve as a strategic liaison between marketing, regional GMs, and performance teams—ensuring marketing investments are localized, data-driven, and tied directly to lead performance, revenue, and service line growth. This is a heavy analytics and strategy role, ideal for a marketing leader who deeply understands full-funnel performance, ROAS, market dynamics, and local activation across multi-location environments. Candidates must be based in the Northeast region.

Job Responsibility:

  • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams
  • Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization
  • Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics
  • Translate what’s happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations
  • Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS
  • Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health
  • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes
  • Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas
  • Support the rebuild and scale of the regional strategy function as the team is re-established
  • Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data
  • Track marketing performance, dollar spend, and revenue attribution at the regional and location level
  • Apply advanced analytical thinking to uncover trends, inefficiencies, and growth opportunities across markets

Requirements:

  • Industry experience in Home Services, Home Activation or similar
  • Proven experience as a regional or multi-location marketing leader, marketing strategist, or performance-focused marketing director
  • Strong expertise in ROAS, budget optimization, and marketing performance analysis
  • Deep understanding of full-funnel marketing—from awareness and lead generation through conversion and revenue impact
  • Experience working with distributed teams across multiple regions and locations
  • Comfortable operating in a highly data-driven environment while balancing relationship-building with local leaders
  • Background in market research, geo/zip-code analysis, or location-based marketing strongly preferred

Nice to have:

Background in market research, geo/zip-code analysis, or location-based marketing strongly preferred

Additional Information:

Job Posted:
May 06, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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