Director of Marketing

• Increase HPE’s revenue and market share by architecting innovative and effective marketing plans, see them through to execution, measure results and reflect on learnings for the future
• Improve Annual Satisfaction Survey scores including brand related metrics for customers and partners as well as employee survey scores for direct team members
• Improve our skills as marketers by building a vibrant HPE Marketing team in Japan which includes extended HPE Channel marketing community to share, create and leverage best practices globally
• Help bring to life HPE’s vision and strategy through effective field and channel marketing execution
• Drive end-to-end marketing execution and planning with a focus on demand generation across all marketing tactics including events, direct marketing and digital marketing. This includes both HPE Direct and Channel led executions
• Primary Organizational Linkages: Sales and business teams: Work closely with HPE Business unit leaders (Ex. Hybrid Cloud, Compute, Channel etc.) and translate top priorities into impactful execution plans
• Overall leadership role for marketing in Japan will mean working closely with APJ Marketing leader and APJ/ WW team members to uphold HPE’s global marketing framework and policies in the region
• Develop strong C Level relationships with key HPE channel partners and customers
• Allocation of budgets across the media mix
• Managing a team that helps with planning and execution of marketing campaigns, in accordance with HPE Global marketing framework

• Business Analyst (BA) or bachelor’s degree in marketing or related business fields is mandatory
• Master of Business Administration (MBA) is preferred
• 15+ of years marketing experience
• People management skills and experience are mandatory (Min 7 years)
• Experience in leading the marketing function or sub-function for an IT solutions organization in Japan
• Partner or Enterprise sales and marketing experience, industry or channel experience in the IT industry will be a plus
• Co-marketing experience and experience in administering and managing channel marketing investments is mandatory
• Strong people management skills and ability to leverage a matrix organization to deliver the right outcomes for the HPE business
• Innovation mindset, continuously innovate and bring to the table new marketing execution ideas and campaign suggestions which reflect the trends that are shaping our industry (Ex. AI in marketing)
• Vendor management experience: Ability to develop and enhance close working relationships with local and global vendors
• Strong posture on compliance, plan and execute within ethical, financial and legal boundaries at all times
• Deep understanding of Marketing principles and strong grasp over an ever evolving Martech tools
• Experience in developing and driving strong outcome-oriented relationships with partners
• Excellent written/ oral communication and analytical skills
• Strong interpersonal skills: ability to thrive in matrix environments and work effectively within virtual teams
• Strong negotiation and influencing skills with vendors and stakeholders
• Ability to interface effectively with different levels of management and functional stakeholders in HR, Finance, procurement and related functions
• Fluency in English and Japanese language, written and oral
• Ability to work in a multi-cultural, multi-country and diverse business environment
• Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work

Partner or Enterprise sales and marketing experience, industry or channel experience in the IT industry will be a plus

• Health & Wellbeing: We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing
• Personal & Professional Development: We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division
• Unconditional Inclusion: We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good