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Director of Marketing

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Miami

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

We are looking for an experienced Director of Marketing to lead revenue-focused marketing strategies across digital platforms, retail channels, and product launches. This role is based in Miami, Florida, and requires a strategic thinker who can drive growth, optimize funnels, and scale brands effectively. The ideal candidate will bring innovative ideas and a data-driven approach to elevate marketing efforts in a dynamic and regulated industry.

Job Responsibility:

  • Develop and execute comprehensive marketing strategies to drive revenue and brand growth
  • Lead lifecycle marketing initiatives to enhance customer retention and engagement
  • Oversee digital campaigns, including funnel optimization and performance analysis
  • Manage relationships with advertising agencies to ensure alignment with business objectives
  • Plan and execute product launches and go-to-market strategies
  • Utilize data analytics to inform decision-making and improve marketing outcomes
  • Collaborate with cross-functional teams to ensure marketing strategies align with company goals
  • Drive brand expansion efforts across multiple states, ensuring consistent messaging
  • Monitor industry trends and adapt strategies to stay competitive in a regulated market

Requirements:

  • Minimum of 7 years of experience in marketing leadership roles
  • Proven expertise in digital marketing, B2B strategies, and brand awareness
  • Strong analytical skills with proficiency in tools like Google Analytics
  • Demonstrated success in scaling brands across geographic regions
  • Experience with lifecycle marketing and customer retention strategies
  • Ability to manage external agencies and align them with company goals
  • Strategic mindset with the ability to balance creative and analytical approaches
  • Regulated industry experience is highly preferred

Nice to have:

Regulated industry experience is highly preferred

What we offer:
  • Medical
  • vision
  • dental
  • life and disability insurance
  • enrollment in company 401(k) plan
  • free online training

Additional Information:

Job Posted:
April 27, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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