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Senior marketing role with clear ownership of growth, brand and performance for a privately backed luxury lifestyle business operating in a membership-led environment that brings together hospitality, wellbeing and community in a highly curated setting. The business is scaling quickly with an ambitious pipeline of new openings.
Job Responsibility:
Lead the overall marketing strategy
ensure the brand is expressed consistently and credibly across digital channels, physical spaces and communications
own how the brand shows up in the market
be accountable for how marketing drives acquisition, conversion, retention and advocacy
build and optimise the full customer journey
lead marketing input into the website and app roadmap, ensuring strong UX, clear propositions and measurable performance
own performance marketing, PR, communications, partnerships and brand storytelling
lead and develop a multi-disciplinary marketing team, covering digital, brand, partnerships, social and communications
Requirements:
Head of Marketing ready to step up or a hands on Marketing Director who enjoys being close to the work
has helped grow a consumer brand at pace
understands how to drive acquisition, retention and lifetime value through digital channels
comfortable owning performance and making decisions based on data while keeping a clear eye on brand
understands what feels current, confident and relevant to a discerning audience
a true generalist
experience being part of a brand reset, relaunch or scale up journey will stand out
Nice to have:
Experience being part of a brand reset, relaunch or scale up journey