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Director of Marketing

United States, Eagle Pass · Job Posted April 15, 2026
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Job Description

The Director of Marketing coordinates with the external marketing agency to oversee the development and execution of the property's marketing plan. Responsible for the overall direction and management of all marketing activities including player development, casino services, host services, entertainment, transportation services, and customer database.

Job Responsibility

  • Ensure compliance with the applicable Tribal, Federal and other laws and gaming regulations and Kickapoo Lucky Eagle policies and procedures
  • Ensure the highest possible standards of guest services by properly listening and responding to guest and team member concerns and questions
  • Directs all marketing functions and programs, including but not limited to advertising, promotions, player development, entertainment and transportation
  • Responsible for obtaining a deep knowledge of all Standard Operating Procedures (SOPs) related to department positons and processes not outlined in SOPs
  • Responsible for developing processes that support staff and cost efficiency and maximize guest service levels including ensuring those processes are documented in SOPs and adhered to by team members via regular documented audits and discussions
  • Manages all marketing, advertising and public relations activities through internal efforts and works closely with external agencies and vendors
  • Provides feedback and approvals for all property creative and production
  • Ensures high quality, through and timely team member communication for all marketing efforts for maximum guest services levels and staffing efficiency
  • Responsible for the effective planning, implementation, communication, management and execution of all casino promotions and special events, including pro and post-forma reporting on profitability
  • Develops, implements and maintains a targeted casino customer base, establishing effective player segmentation strategies and standards as well as developing policies and procedures for the accomplishment of objectives
  • Manages relationship marketing and player development strategies, including objectives and tactics linked to on-going performance assessments
  • Maintains appropriate staffing levels in the Marketing department by interviewing, selecting, training, scheduling, evaluating, promoting, disciplining and terminating as needed
  • Monitors and ensures expenses remain within operational projections
  • Provides direction to individuals directly reporting to this position in accordance with the organizational chart of the company
  • Responsible for overseeing implementation mechanisms to monitor progress
  • implement processes for the department and oversee the development and execution of the department's budget
  • Facilitates the flow of information throughout the Marketing department, by organizing and presiding over regularly scheduled meetings with the members of the Marketing team
  • Attends, and satisfactorily completes all required training as assigned and required
  • Manages and maintains security of confidential information entrusted to position
  • Ensures deadlines and budgets are met for all projects
  • Ensures the team is performing at the highest level possible by providing clear expectations and responsibilities and holding them accountable for meeting goals outlined
  • Monitor compliance with Federal currency transaction reporting requirements, Title 31 requirements and IRS Currency Transaction Reports and property established Anti-Money Laundering policies

Requirements

  • Bachelor's degree and at least five (5) years' experience in casino/resort marketing or at least five (5) years of experience as a Director of Marketing in a tribal casino
  • Most recent or current position as Director of Marketing at a tribal or commercial casino
  • Ability to utilize budget, financial and vendor management strategies and techniques
  • Experience using staff and business volume scheduling planning
  • Experience using project management approaches and software systems
  • Extensive knowledge of direct mail, marketing analytics, digital marketing, advertising, sales, promotions, public relations, special event planning and execution, players' club operational strategies, player development, and casino promotions
  • Strong communication skills in English both written and oral
  • Ability to work independently with minimal supervision
  • Ability to maintain effective relationships with the General Manager, Directors, Managers and all staff
  • Ability to work under pressure in a fast paced, stressful environment
  • Ability to meet multiple deadlines and multi-task
  • Ability to have strong critical thinking, analytical and guest service skills
  • Must possess a positive attitude with strong organizational and leadership qualities
  • Ability to add, subtract, multiply and divide in all units of measure
  • Ability to define problems, collect data, establish facts and draw conclusions
  • Ability to understand complex instructions and material
  • Ability to establish and maintain professional relationships with individuals of varying social and cultural backgrounds and with co-workers of all levels
  • Ability to work effectively with individuals and demonstrate leadership and team building skills with empathy and enthusiasm
  • Ability to maintain confidentiality
  • Ability to follow and comply with established Casino guest service programs
  • Must be able to obtain and retain a KTTT Gaming Commission License, including successful completion of background check necessary to obtain and maintain license
  • Must be able to provide authorization to work in the United States
  • Must be at least 18 years of age
  • Must have access to reliable transportation to commute to and from work
  • Must comply with KLEC handbook, internal policy and procedures, and gaming regulations set within KLEC

Nice to have

Spanish or other language skills a plus

What we offer

  • FREE Medical, Dental, and Vision coverage for You & Your Family Immediately - 1st day of employment
  • temporary lodging up to 30 days upon request
  • PTO
  • relocation of up to $10,000 to move personal & household goods
  • 100% company paid Medical, Dental, Vision & Prescription coverage for qualified Team Members on the first day of the month after 60 days of employment
  • AD&D and Unum Supplemental insurance coverage
  • a Defined Benefit Pension Plan upon completion of one year of service with a 5% of compensation contribution
  • professional development assistance through the University of Phoenix

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