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We are looking for a dynamic and strategic Director of Marketing to lead and develop comprehensive marketing initiatives for our organization. This role will oversee specialized teams across digital, creative, patient experience, and community outreach while driving brand visibility and growth strategies. Reporting to the VP of Marketing & Business Development, the ideal candidate will bring extensive experience in multi-location healthcare or detail-oriented services and a proven ability to lead cross-functional teams.
Job Responsibility:
Develop and implement innovative marketing strategies to enhance brand visibility and support organizational growth
Lead specialized teams in areas such as digital marketing, creative design, patient experience, and community outreach
Manage annual and quarterly marketing budgets, ensuring effective allocation and tracking of expenditures
Oversee digital and traditional media campaigns to optimize performance and audience engagement
Drive creative development across all platforms, ensuring consistency in branding and messaging
Establish and maintain partnerships for community outreach and referral marketing programs
Guide website strategy, content management, and reputation enhancement initiatives
Build and present analytics dashboards to executive leadership, providing actionable insights
Select and manage vendors, ensuring compliance with healthcare regulations and standards
Supervise, mentor, and develop the marketing team, fostering a culture of collaboration and excellence
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field
a Master’s degree is preferred
Minimum of 5–7 years of progressive leadership experience in marketing, ideally within healthcare or multi-location environments
Expertise in digital marketing, branding, patient experience, and outreach strategies
Strong analytical skills with proficiency in tools such as Google Analytics, GA4, and Looker Studio
Demonstrated ability to lead cross-functional teams and manage complex budgets
Knowledge of healthcare compliance standards and regulations
High proficiency in creative leadership and multi-channel brand development
Nice to have:
Experience with multi-state expansion, acquisitions, or growth strategies is a plus
What we offer:
permanent, exempt position with leadership responsibilities