Director of Marketing Jobs

GUS Germany GmbH

Location:
Germany, Berlin

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a visionary and results-driven Director of Marketing to lead the marketing strategy and execution across all GGG institutions and the GGG brand itself. This is a critical senior leadership role with full responsibility for marketing performance, budget, team leadership, and brand positioning across multiple markets including Germany, the Netherlands, France, Spain, and the UAE.

Job Responsibility:

Develop and execute unified marketing strategies across all GGG institutions
Define and drive the positioning of each brand, including market entry strategies for new regions, programme launches, or campus openings
Conduct competitive landscape analysis and use insights to shape product offerings and market positioning
Oversee the entire marketing chain: from lead generation (via PPC, paid social, affiliate, organic channels) to content, social media, PR, design, and video production
Ensure strong collaboration between marketing and performance teams to drive lead volume, quality, and conversion
Lead a distributed team of marketing professionals globally (Brand Marketing, Performance Marketing, PR, Design, Video)
Inspire and manage a high-performance team culture, with a strong focus on accountability, innovation, and execution
Act as the key marketing contact for the CEO, COO, Sales, Admissions, Finance, and HR departments
Represent marketing in board meetings, leadership events, and management conferences
Manage internal service providers within the central GUS team, including campaign execution, SEO, design, and copywriting services
Own the full marketing budget across all brands and institutions — planning, monitoring, and adjusting spend based on performance
Ensure efficient and effective use of budget in alignment with enrolment and growth objectives
Track and report on all core marketing KPIs

Requirements:

Minimum of 9 years in marketing roles, with at least 5 years in a leadership position
Broad marketing expertise across core functions including brand, digital, content, demand generation, video, design & PR
Master's degree in Marketing, Business Administration, or a related field
In-depth understanding of the educational landscape, particularly private universities
Strong knowledge of digital marketing tools and platforms, including PPC, SEO, Google Analytics, CRM systems, and CMS
Experienced in setting up business KPIs for the marketing teams and regions and reporting into the business
Strong budget ownership and commercial acumen
Proven experience in managing and mentoring teams, with excellent communication and interpersonal skills
Exceptional stakeholder and vendor management skills
Ability to analyse complex data, derive actionable insights, and adapt strategies accordingly
Fluency English is essential

Nice to have:

preferrably within the educational sector in Germany/Europe
familiarity with the german market is advantageous
proficiency in German and/or Spanish is a plus

What we offer:

30 days of vacation
subsidies for employees’ well-being through our health budget with preventive and aftercare services
Various online language courses and opportunities to participate in online collaboration courses
Numerous campus events from the fields of art, culture, business and science
Opportunity to develop and implement new ideas and concept

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

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Director of Marketing