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Blue Door is seeking a Director of Marketing to lead our client-facing marketing practice and drive exceptional outcomes across our account teams. This is a senior leadership role for someone who combines deep expertise across paid media, digital, content, SEO, and brand communications with the vision and people skills to lead a high-performing team. As Director, you will set the strategic direction for client accounts, own the quality and performance of all marketing deliverables, and serve as the agency's senior voice in client relationships. You will build a culture of accountability, creativity, and continuous improvement across Account Managers and Coordinators.
Job Responsibility:
Serve as the most senior strategic lead across key client accounts, ensuring all marketing strategies align with client business objectives and deliver measurable results
Develop and champion integrated marketing roadmaps spanning paid media, digital advertising, content, SEO, and brand communications
Act as a trusted senior advisor and escalation point for clients, building long-term relationships grounded in strategic counsel and deep platform knowledge
Lead high-stakes client presentations, quarterly business reviews, and strategic planning sessions with confidence and clarity
Identify and pursue organic growth opportunities within existing accounts, supporting new business development and proposal development as needed
Provide strategic oversight across all paid media channels
Set performance standards and strategic direction for campaign planning, audience targeting, budget allocation, and optimization across accounts
Guide teams in interpreting platform data and analytics to surface insights that drive campaign improvement and client confidence
Ensure best-in-class tracking, attribution, and measurement frameworks are in place across all paid media accounts
Stay ahead of platform changes, emerging channels, and industry trends, proactively integrating new opportunities into client strategies
Lead the strategic direction for content and SEO programs, ensuring they are integrated with paid media and digital experience strategies
Oversee brand communications across client accounts, ensuring messaging is consistent, compelling, and aligned with each client's brand identity and business goals
Partner with content and SEO specialists to develop editorial strategies, keyword frameworks, and content performance measurement approaches
Provide senior review and approval on brand-facing deliverables
Champion a performance-oriented content approach that connects storytelling to measurable business outcomes
Directly lead, mentor, and develop a team of Account Managers and Coordinators, fostering a culture of accountability, professional growth, and high performance
Set clear performance expectations, conduct regular feedback conversations, and manage performance formally where required
Support recruitment, onboarding, and skills development, building team capability across digital platforms, client management, and strategic thinking
Act as a player-coach, rolling up your sleeves on complex accounts while simultaneously elevating the capabilities of those around you
Collaborate with the CMO and senior leadership on team structure, resource planning, and capacity management
Serve as the final approver on client-facing strategy documents, campaign briefs, reports, and creative recommendations before delivery
Establish and maintain agency-wide quality standards for all marketing deliverables across paid media, SEO, content, and brand
Identify inefficiencies in workflows and processes, and lead initiatives to improve how the team plans, executes, and reports
Contribute to the development of agency tools, templates, playbooks, and documentation that raise the standard of delivery across all accounts
Requirements:
Degree or diploma in Marketing, Communications, Business, or a related field
8 to 12 years of progressive experience in digital marketing or account management, with at least 3 years in a senior leadership or director-level role, preferably in an agency environment
Proven expertise across paid media platforms including Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), TikTok Ads Manager, and LinkedIn Campaign Manager
Deep understanding of integrated marketing strategy spanning paid media, content, SEO, and brand communications
Demonstrated success leading and developing high-performing teams, with a track record of building accountability and professional growth
Strong analytical capabilities with the ability to connect platform performance data to broader business outcomes and client goals
Exceptional communication, presentation, and relationship management skills, with the ability to influence senior client stakeholders
Strong commercial acumen, including experience identifying growth opportunities and contributing to new business development
Proficiency with project management platforms (e.g., Monday.com, Asana) and marketing technology tools
Experience with SEO platforms (e.g., SEMrush, Ahrefs) and familiarity with digital experience and design processes
Platform certifications (Google Ads, Meta Blueprint, etc.) are a strong asset