Director of Marketing

• Develop and deliver a marketing strategy that drives predictable employer lead generation and supports the CRO’s revenue plan
• Lead LCG’s brand, digital and content strategy
• Build and lead a high performing specialist marketing team across SEO, Paid, Automation, Social, Content, PR and Campaigns
• Own and manage the overall marketing budget
• Own employer demand generation activity and marketing’s contribution to revenue
• Lead all digital acquisition efforts, including SEO, PPC, paid social, retargeting, email automation and web optimisation
• Own the performance, development and optimisation of LCG’s website and digital platforms
• Develop LCG’s brand strategy and ensure consistency across all channels and campaigns
• Lead structured market, competitor and employer insight programmes
• Support the development of clear employer value propositions
• Lead annual and quarterly marketing planning
• Partner closely with Sales Directors
• Build a motivated, high performing marketing team

• Proven leadership of a multi‑disciplinary marketing team including digital specialists
• Significant experience in B2B demand generation, preferably in a service-led or regulated environment
• Demonstrable success in delivering measurable lead generation improvements and marketing ROI
• Strong understanding of CRM, automation, analytics platforms and the role of RevOps in a revenue model
• Experience influencing senior stakeholders and driving cross‑functional alignment
• Knowledge of education, skills or apprenticeships desirable but not essential

Knowledge of education, skills or apprenticeships

• 26 days annual leave + Bank Holidays
• Buy & Sell an additional 5 days each year
• Length of service annual leave increments starting at 2 years
• Healthcare Scheme
• Home & Tech schemes
• Enhanced Family Leave
• Paid Volunteer day each year
• Early Finish Fridays on the last Friday of every month
• Student / Teacher Discount
• Uniform
• Electric Car charging points
• Free fruit, Coffee and Tea
• Onsite Shower
• Prayer room on request or list of nearest available places of worship