Director of Marketing

• Shape and lead end-to-end marketing strategies that increase customer acquisition, retention, and revenue across a portfolio of brands
• Direct performance across digital channels and customer lifecycle initiatives, using data to improve conversion, engagement, and long-term value
• Manage external agency partners, set clear expectations, and evaluate results to ensure campaigns deliver measurable business impact
• Create market-facing demand plans that reflect retail opportunities, distributor objectives, and regional regulatory requirements
• Oversee launch planning for new products, coordinating positioning, timing, channel execution, and promotional strategy
• Collaborate with executive leadership on expansion plans, identifying marketing priorities that support entry into new states and markets
• Build repeatable growth frameworks that can be adapted across brands, customer segments, and geographic regions
• Monitor funnel performance, attribution insights, and key dashboards to guide investment decisions and optimize marketing efficiency

• At least 7 years of experience in growth-focused, performance-driven, or revenue-oriented marketing leadership roles
• Demonstrated success leading marketing initiatives for multi-brand or multi-market businesses with measurable business outcomes
• Strong analytical capability with hands-on experience using attribution models, funnel analysis, and performance reporting tools
• Background managing substantial media or marketing budgets and overseeing external agencies or strategic partners
• Working knowledge of direct-to-consumer marketing, analytics platforms, and customer retention or lifecycle strategies
• Ability to balance brand development with commercial performance in both B2B and B2C environments
• Experience in regulated sectors such as hemp, cannabis, alcohol, or supplements is strongly preferred
• Proven ownership mindset with the ability to operate independently and drive results with executive-level accountability

Experience in regulated sectors such as hemp, cannabis, alcohol, or supplements is strongly preferred

• Medical, vision, dental, and life and disability insurance
• Enrollment in company 401(k) plan