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We are looking for a strategic marketing leader to shape and advance the company’s market presence from Anderson, South Carolina. This role will guide brand direction, strengthen demand generation efforts, and create programs that support revenue growth across multiple customer segments. The Director of Marketing will partner closely with executive leadership and cross-functional teams to translate business goals into effective campaigns, product messaging, and customer engagement strategies.
Job Responsibility
Design and lead short- and long-range marketing plans that support business expansion and measurable performance goals
Define brand strategy and ensure messaging remains consistent across product portfolios, audiences, and marketing channels
Evaluate industry developments, buyer expectations, and competitor activity to uncover opportunities and inform strategic decisions
Advise senior leadership on market positioning, customer outreach, and brand growth initiatives
Oversee digital marketing efforts, including online campaigns, media planning, website performance, and conversion improvement
Build demand generation programs that strengthen sales pipelines across government, institutional, and commercial markets
Direct go-to-market activities for product launches and develop clear product positioning, value messaging, and supporting materials for customers and sales teams
Lead the creation of sales enablement and brand content such as presentations, brochures, case studies, videos, and event materials
Manage marketing budgets, external agencies, internal team members, and project timelines while coordinating closely with sales, operations, engineering, and leadership
Guide trade show participation, public relations activities, ecommerce growth initiatives, and performance analysis to improve lead generation, engagement, and revenue contribution
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related discipline
At least 7 years of progressive marketing experience, including leadership responsibility
Demonstrated ability to develop and execute strategic marketing programs that produce measurable business results
Background in B2B marketing for technically sophisticated products or solutions
Strong knowledge of digital marketing practices, campaign analytics, and performance reporting tools such as Google Analytics
Excellent communication, organization, and project leadership skills
Nice to have
Experience supporting sales channels that serve commercial and government customers is preferred
Familiarity with ecommerce strategies, agency management, trade show planning, or multimedia content development is a plus
What we offer
Medical, vision, dental, and life and disability insurance