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We are looking for a strategic marketing leader to guide brand growth and demand generation for a financial services organization in McAllen, Texas. This role will shape integrated marketing efforts across multiple business lines, strengthen the institution’s market presence, and ensure communications remain clear, consistent, and compliant. The Director of Marketing will also oversee digital channels, community-facing initiatives, external partners, and team development while providing performance insights to senior leadership.
Job Responsibility
Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings
Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards
Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions
Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives
Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics
Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives
Partner with internal stakeholders to deliver marketing and communication support for business units across the organization
Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control
Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination
Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures
Requirements
7+ years of marketing experience, including leadership responsibility within a regulated services environment
Demonstrated success building and executing multi-channel marketing strategies that support business growth and brand visibility
Strong knowledge of digital marketing, website content management, social media oversight, and campaign performance measurement tools such as Google Analytics
Experience with brand development, communication planning, market research, and competitive analysis
Background managing external vendors, agencies, contracts, and event-related partnerships
Ability to interpret regulatory expectations and apply compliance standards to marketing and advertising activities
Effective leadership, coaching, and cross-functional collaboration skills
Excellent written, verbal, analytical, and presentation abilities