Director of Marketing, Robert Half

Robert Half

Location:
United States, Reading, PA

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced Director of Marketing for a healthcare client in the Reading, PA area. Must be commutable to the office 5 day per week. You will lead and execute innovative strategies that drive brand awareness and business growth. The ideal candidate will oversee all aspects of marketing, including digital campaigns, paid media, and vendor collaborations, ensuring consistent and impactful messaging.

Job Responsibility:

Develop and implement comprehensive marketing strategies to enhance brand visibility and attract target audiences
Manage paid media campaigns, including paid search and social media advertising, to deliver measurable results
Oversee vendor relationships to ensure effective collaboration and execution of marketing initiatives
Monitor and analyze campaign performance using tools such as Google Analytics and Facebook Insights to optimize marketing efforts
Lead the creation of marketing collateral and content to support business objectives
Coordinate digital marketing campaigns across multiple channels to maintain consistency and impact
Utilize CRM systems to track customer engagement and drive targeted campaigns
Ensure brand messaging aligns with company goals and resonates with the intended audience
Plan and execute marketing events and initiatives to boost customer engagement
Stay updated on industry trends and incorporate innovative ideas into marketing strategies

Requirements:

Proven experience in a senior marketing role, with a focus on digital and paid media
Proficiency in tools such as Google AdWords, Google Analytics, and Facebook Insights
Strong knowledge of CRM systems and content management platforms (CMS)
Demonstrated ability to manage vendor relationships and ensure project success
Expertise in campaign planning, brand development, and collateral management
Excellent analytical skills to assess campaign performance and make data-driven decisions
Effective communication and leadership abilities to guide teams and collaborate across departments
Familiarity with current marketing trends and best practices in digital advertising

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
June 20, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Director of Marketing