Director of Marketing Job at Maui Ocean Center (Wailuku)

Director of Marketing

Maui Ocean Center

Location:
United States , Wailuku

Category:
-

Contract Type:
Not provided

Salary:

120000.00 USD / Year

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Job Description:

Reports to the General Manager; evaluate, plan, set objectives, and strategic directions for the Marketing Department of Maui Ocean Center to include all aspects of digital, advertising, promotions, events, public relations, sponsorship and sales.

Job Responsibility:

Working with the General Manager responsible in driving the visitation and profitability of Maui Ocean Center
Formulate policies and objectives to ensure professional and successful marketing program for Maui Ocean Center
Develop and submit the annual operating budget for the Marketing Department to the General Manager for approval
Supervises and manages all aspects of the Marketing Team
Develop and or direct the development of operational and procedural manuals for all divisions within the Marketing Department
Supervise the purchase of supplies and materials necessary for the efficient operation of the Marketing Department
Trains the staff in guest relations and the skills necessary to be the most effective in their areas of responsibility
Build strategic partnerships and alliances aligned with Maui Ocean Center marketing programs
Communicate and maintain working relationships with guests, staff, other departments, suppliers, professional associations and colleagues in related industries
Maintain awareness of industry related activities and trends
Supervise the daily operation of the department’s function
Participate in facility staff meetings and provide recommendations for improving Maui Ocean Center
Establish and maintain all attendance, ticket revenue and ticket per capita goals for the aquarium
Write the annual marketing plan
Develop and submit to the General Manager the recommended pricing and program mix structure for the aquarium
Organize the sales regions as necessary to maximize attendance
Supervise the formation and maintenance of a system for recruiting, hiring, training, developing and evaluating all marketing and sales personnel
Plan and conduct periodic staff meeting
Direct and modify and or eliminate marketing and sales programs based on their profitability and potential within the marketing objectives
Have a keen situational awareness
Develop and maintain all the channels and segments
Direct creative teams in the development of programs and materials for all advertising, promotions, education, public relations, sales and sponsorship
Approve travel and other expenditures and review all monthly expense budget reports for the department
Supervise the activities of any selected advertising agency and or vendors
Supervise the activities of the public relations division and any public relations firm utilized
Conduct market research
Supervise and coordinate the activities of advertising, promotions, education, public relations, sales and sponsorship within the department
Undertakes special projects as assigned by the General Manager

Requirements:

Minimum of seven to ten years’ experience in attraction marketing or related field
Digital competence and creativity
College degree in marketing preferred
Strong leadership and management skills required
Pre-employment background check and drug screening required

What we offer:

Unlimited daily aquarium access during normal business hours for employee, spouse, children, and immediate family
Paid Time Off – accrued based on hours worked (PT and FT eligible)
Health insurance coverage including Medical, Dental, and Vision
Group Life Insurance and 401(k) retirement plan (eligibility requirements apply)
Discounts on Food & Beverage and Retail purchases (restrictions may apply)
Employee EV charging (restrictions may apply)

Additional Information:

Job Posted:
January 06, 2026

Employment Type:

Fulltime

Work Type:

On-site work

Maui Ocean Center - All Job Offers

Job Link Share:

Director of Marketing

Maui Ocean Center

Location:
United States , Wailuku

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 06, 2026

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