Director of Marketing Job at vFunction

Director of Marketing

vFunction

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Job Description:

We are seeking an experienced, strategic, and execution-oriented Director of Marketing to lead vFunction’s go-to-market narrative and pipeline generation engine. This is a pivotal role that will define how the market understands and values AI-driven application modernization — and position vFunction as the category leader. The ideal candidate brings deep B2B enterprise software marketing experience, a strong product marketing foundation, and the ability to build and scale integrated programs that drive awareness, preference, and revenue across two key channels: hyperscaler partner ecosystems and direct enterprise sales.

Job Responsibility:

Own and evolve vFunction’s messaging, positioning, and value proposition for enterprise buyers and architectural decision-makers (CTOs, Enterprise Architects, VP Engineering)
Develop compelling narratives around AI-augmented modernization, differentiating vFunction from manual modernization approaches, competitive tools, and services-led alternatives
Lead the creation of core sales and partner enablement materials: pitch decks, one-pagers, battle cards, solution briefs, ROI frameworks, and technical white papers
Drive product launch strategy and execution in partnership with Product Management — translating new capabilities into market-relevant stories
Build vertical and use-case specific messaging for industries with high modernization urgency (financial services, insurance, healthcare, retail, government)
Develop hyperscaler-specific marketing assets and co-sell narratives tailored to AWS, Azure, and GCP partner programs and marketplace audiences
Conduct ongoing win/loss analysis, competitive intelligence, and buyer research to inform positioning and product strategy
Collaborate with analyst relations to build vFunction’s presence in key research categories (Gartner, Forrester, IDC)
Design and execute integrated campaigns targeting enterprise accounts in cloud migration and modernization phases — spanning digital, content, events, and partner channels
Build and manage co-marketing programs with hyperscaler partners (AWS Marketplace, Azure Partner Network, GCP Partner Advantage) to generate pipeline through partner-sourced leads
Oversee content marketing strategy including thought leadership, LLM-search driven content, webinars, and executive communications that build credibility with technical and business buyers
Work closely with Sales and Channel teams to align on ICP targeting, campaign messaging, and lead qualification criteria

Requirements:

5+ years of B2B enterprise software marketing experience, with at least 3 years in a senior product marketing or integrated marketing leadership role
Demonstrated experience marketing developer tools, cloud-native platforms, engineering solutions, or application modernization technologies
Proven ability to craft clear, differentiated positioning for complex, technical products sold to both technical and executive audiences
Hands-on experience building and executing co-marketing programs with hyperscalers (AWS, Azure, or GCP) or major SaaS ecosystem partners
Strong cross-functional collaborator with track record of partnering tightly with Product, Sales, and Customer Success
Data-driven marketer comfortable owning pipeline metrics, campaign performance analysis, and board-level marketing reporting
Exceptional written and verbal communication skills

Nice to have:

Prior experience at an enterprise software startup (Series A–C) scaling marketing from early-stage to growth
Background in application architecture, software engineering, or cloud infrastructure — or experience marketing to these audiences at depth
Familiarity with the microservices, containerization, or cloud-native ecosystem