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Create and direct comprehensive marketing plans that support business objectives, revenue growth, and stronger brand recognition across target markets
Lead B2B marketing programs designed to generate leads backed by relevant experience, improve conversion opportunities, and support the broader sales pipeline
Oversee digital marketing initiatives across relevant channels, using performance data to refine campaigns and maximize return on investment
Build and enhance brand positioning by developing messaging and campaigns that resonate with customers and differentiate the business in competitive markets
Partner closely with sales stakeholders to align outreach strategies, improve lead quality, and strengthen collaboration between commercial and marketing efforts
Use analytics tools such as Google Analytics to monitor campaign effectiveness, identify trends, and recommend actionable improvements
Support e-commerce and growth-focused initiatives by identifying opportunities to increase engagement, acquisition, and customer value
Mentor and guide marketing team members, encouraging strong execution, strategic thinking, and continuous development
Requirements
5+ years of experience in marketing leadership roles with a strong focus on B2B environments
Demonstrated success developing marketing strategy, driving brand awareness, and supporting revenue-focused business goals
Hands-on expertise in digital marketing, growth marketing, and multi-channel campaign management
Strong understanding of data-driven decision-making, including experience using Google Analytics to evaluate performance
Experience collaborating with sales teams to support lead generation, pipeline development, and commercial growth
Knowledge of e-commerce sales strategy and customer acquisition approaches
Proven ability to mentor teams and provide leadership in a fast-paced, results-oriented setting
What we offer
medical, vision, dental, life and disability insurance