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Director of Marketing

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Robert Half

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Location:
United States , West Los Angeles

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Category:
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Salary:

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Job Description:

We are looking for a strategic and results-driven Director of Marketing to lead marketing initiatives across a portfolio of 21 apartment communities in Los Angeles, California. This contract opportunity combines high-level planning with day-to-day execution, supporting both newly launched luxury properties and established assets. The role partners closely with cross-functional teams to strengthen brand presence, drive relevant traffic, and support leasing and revenue goals through integrated marketing programs.

Job Responsibility:

  • Create and lead annual and property-level marketing strategies that support occupancy, revenue growth, resident retention, and brand positioning objectives
  • Direct marketing efforts for community launches, renovations, and repositioning projects, including campaign planning, creative development, and go-to-market execution
  • Evaluate market conditions, customer trends, and competitor activity to refine messaging, pricing support, and promotional strategy
  • Oversee digital and traditional advertising programs across channels such as search, social media, remarketing, geotargeting, events, and partnership campaigns
  • Manage relationships with media partners, agencies, and vendors, negotiating placements and monitoring performance to maximize return on investment
  • Track campaign effectiveness through lead generation, conversion, and cost metrics, and present actionable insights to improve channel performance
  • Maintain accurate and compelling property visibility across websites, listing platforms, and other online marketing channels
  • Guide brand development across the portfolio by ensuring consistent creative standards, strong storytelling, and alignment with each community's market position
  • Administer the marketing budget across multiple properties, balancing spending priorities with business goals and resource efficiency
  • Collaborate with Operations, Asset Management, Business Information Systems, and Learning & Development to align marketing activity with broader company objectives.

Requirements:

  • Proven experience leading multi-channel marketing strategy and execution in a senior marketing role
  • Strong background in digital marketing, including paid search, social media advertising, analytics, and lead generation optimization
  • Demonstrated ability to build brand awareness and develop positioning strategies across multiple business units or locations
  • Experience using data and performance metrics, including Google Analytics, to guide decisions and measure campaign success
  • Familiarity with social media platforms and best practices for audience engagement, paid promotion, and content performance
  • Ability to manage budgets, vendor relationships, and multiple concurrent projects in a fast-paced environment
  • Strong collaboration and communication skills, with experience partnering across departments to deliver business results
  • B2B marketing knowledge is valued, along with the ability to adapt marketing strategy to different audiences and objectives.
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 11, 2026

Work Type:
On-site work
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