Director of Marketing Job at Robert Half (Miami)

New

Director of Marketing

We are looking for a strategic marketing leader to guide brand growth and demand...

Location

United States , McAllen

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

7+ years of marketing experience, including leadership responsibility within a regulated services environment.
Demonstrated success building and executing multi-channel marketing strategies that support business growth and brand visibility.
Strong knowledge of digital marketing, website content management, social media oversight, and campaign performance measurement tools such as Google Analytics.
Experience with brand development, communication planning, market research, and competitive analysis.
Background managing external vendors, agencies, contracts, and event-related partnerships.
Ability to interpret regulatory expectations and apply compliance standards to marketing and advertising activities.
Effective leadership, coaching, and cross-functional collaboration skills.
Excellent written, verbal, analytical, and presentation abilities.

Job Responsibility

Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.
Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.
Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.
Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.
Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.
Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.
Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.
Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.
Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.
Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.

What we offer

medical
vision
dental
life and disability insurance
401(k) plan
free online training

Fulltime

New

Director of Marketing

The Director of Marketing will be the foundational marketing leader for Homes by...

Location

United States , Orlando

Salary:

Not provided

Villatel

Expiration Date

Until further notice

Requirements

8+ years of progressive marketing leadership, with meaningful time spent owning consumer demand, distribution, and partner or owner acquisition functions (hospitality, travel, real estate, property management, or dual-sided platform experience strongly preferred)
Proven track record of building and scaling consumer brands, ideally in hospitality, travel, or premium lifestyle categories, with a clear point of view on what separates a category-defining brand from a commodity
Hands-on expertise across the modern marketing stack: paid media, SEO, email/CRM, lifecycle, content, social, web, analytics, and creative production. You can roll up your sleeves
you are not a slide-deck-only operator
Direct experience optimizing performance on major short-term rental and travel OTAs (Airbnb, VRBO, Booking.com, Expedia), including listing merchandising, search ranking, reviews, and channel strategy
Deep email/CRM and lifecycle marketing fluency, with experience operating a guest data infrastructure (CDP, ESP, segmentation, automation) at scale
Experience running PR, earned media, and influencer/creator programs in travel, hospitality, or lifestyle, with relationships you can put to work on day one
Demonstrated success building and operating lead funnels for high-consideration audiences, with measurable pipeline impact targeting owners, partners, or other relationship-driven buyers
Strong design and editorial sensibility, with command of both digital and print disciplines and an eye for the details that signal a brand operating at the highest standard
A point of view on house-of-brands, hybrid, and endorsed brand structures, and how to architect a multi-brand system that lets future partner brands keep their identity without diluting the master brand

Job Responsibility

Brand Build & Stewardship — Lead the launch and ongoing build of the Homes by Villatel consumer brand, ensuring every touchpoint reflects our standard-setting positioning and operational excellence
Performance & Paid Media — Assist in paid media, SEO, and paid social to drive direct bookings, reduce reliance on third-party channels, and grow lifetime value, with clear accountability for ROAS, CAC, and pipeline contribution
Email Marketing & CRM — Own the email and CRM program end to end, including segmentation, automation, lifecycle journeys, promotional campaigns, win-back, and the guest data infrastructure that powers personalization at scale
Guest Lifecycle Communications — Design and operate the pre-arrival, in-stay, and post-stay communications program that drives upsells, improves guest experience, lifts reviews, and converts first-time guests into repeat guests
Content & Creative — Direct photography, video, editorial, and storytelling that captures the distinct character of each property and destination while remaining unmistakably on-brand
Social Media — Build and operate a strategic social presence across Instagram, TikTok, YouTube, and emerging platforms that grows audience, drives demand, and showcases the properties and destinations at brand standard
Influencer & Creator Strategy — Build a programmatic approach to influencer and creator partnerships, from travel press trips to long-term creator collaborations, that generates earned reach and converts
Destination & Local Partnerships — Develop co-marketing relationships with destination authorities, theme parks, attractions, restaurants, concierge networks, and experience partners that meaningfully expand reach and enrich the guest offering
Print & Brand Experience — Oversee print and in-home brand expressions, including welcome materials, guest correspondence, signage, and partnership collateral, ensuring consistency across digital and physical touchpoints
Multi-Brand Architecture for Future Growth — Begin to architect the brand system that will, over time, allow future partner brands to retain their identity and audience while clearly belonging to Homes by Villatel — including the conventions, guidelines, and playbook for how each future partner shows up across our channels and theirs

Fulltime

New

Director of Marketing

We are looking for a results-driven Director of Marketing to lead lead-generatio...

Location

United States , Alpharetta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 5 years of experience in digital marketing, demand generation, or performance marketing with demonstrated success meeting lead and conversion goals
Strong hands-on knowledge of GA4, Google Ads, Google Search Console, Meta Ads, Marketo, and related marketing automation or integration tools
Proven ability to improve landing-page effectiveness, website performance, and conversion rates through testing and optimization
Experience translating campaign strategy into creative direction for copy, design, and video assets that drive response
Data-driven approach with the ability to interpret performance metrics, maintain clean tracking, and shift budget based on results
Prior experience leading or mentoring a small team in a fast-paced marketing environment
Background in B2B services, membership-based organizations, coaching, or healthcare-related industries is a plus

Job Responsibility

Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels
Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization
Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools
Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends
Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals
Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable
Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions
Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness
Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution

What we offer

medical
vision
dental
life and disability insurance
401(k) plan
free online training

Fulltime

New

Director of Marketing

We are looking for a strategic marketing leader to shape and advance the company...

Location

United States , Anderson

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related discipline
At least 7 years of progressive marketing experience, including leadership responsibility
Demonstrated ability to develop and execute strategic marketing programs that produce measurable business results
Background in B2B marketing for technically sophisticated products or solutions
Strong knowledge of digital marketing practices, campaign analytics, and performance reporting tools such as Google Analytics
Excellent communication, organization, and project leadership skills

Job Responsibility

Design and lead short- and long-range marketing plans that support business expansion and measurable performance goals
Define brand strategy and ensure messaging remains consistent across product portfolios, audiences, and marketing channels
Evaluate industry developments, buyer expectations, and competitor activity to uncover opportunities and inform strategic decisions
Advise senior leadership on market positioning, customer outreach, and brand growth initiatives
Oversee digital marketing efforts, including online campaigns, media planning, website performance, and conversion improvement
Build demand generation programs that strengthen sales pipelines across government, institutional, and commercial markets
Direct go-to-market activities for product launches and develop clear product positioning, value messaging, and supporting materials for customers and sales teams
Lead the creation of sales enablement and brand content such as presentations, brochures, case studies, videos, and event materials
Manage marketing budgets, external agencies, internal team members, and project timelines while coordinating closely with sales, operations, engineering, and leadership
Guide trade show participation, public relations activities, ecommerce growth initiatives, and performance analysis to improve lead generation, engagement, and revenue contribution

What we offer

Medical, vision, dental, and life and disability insurance
401(k) plan

Fulltime

New

Director of Marketing

We are looking for a results-driven Director of Marketing to lead lead-generatio...

Location

United States , Alpharetta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

At least 5 years of experience in digital marketing, demand generation, or performance marketing with demonstrated success meeting lead and conversion goals.
Strong hands-on knowledge of GA4, Google Ads, Google Search Console, Meta Ads, Marketo, and related marketing automation or integration tools.
Proven ability to improve landing-page effectiveness, website performance, and conversion rates through testing and optimization.
Experience translating campaign strategy into creative direction for copy, design, and video assets that drive response.
Data-driven approach with the ability to interpret performance metrics, maintain clean tracking, and shift budget based on results.
Prior experience leading or mentoring a small team in a fast-paced marketing environment.
Background in B2B services, membership-based organizations, coaching, or healthcare-related industries is a plus.
All applicants applying for U.S. job openings must be legally authorized to work in the United States.

Job Responsibility

Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels.
Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization.
Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools.
Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends.
Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals.
Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable.
Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions.
Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness.
Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution.

What we offer

medical, vision, dental, and life and disability insurance
enrollment in company 401(k) plan
free online training

Fulltime

Director of Marketing

Location

United States , Fountain Valley

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

5+ years of experience in marketing leadership roles with a strong focus on B2B environments
Demonstrated success developing marketing strategy, driving brand awareness, and supporting revenue-focused business goals
Hands-on expertise in digital marketing, growth marketing, and multi-channel campaign management
Strong understanding of data-driven decision-making, including experience using Google Analytics to evaluate performance
Experience collaborating with sales teams to support lead generation, pipeline development, and commercial growth
Knowledge of e-commerce sales strategy and customer acquisition approaches
Proven ability to mentor teams and provide leadership in a fast-paced, results-oriented setting

Job Responsibility

Create and direct comprehensive marketing plans that support business objectives, revenue growth, and stronger brand recognition across target markets
Lead B2B marketing programs designed to generate leads backed by relevant experience, improve conversion opportunities, and support the broader sales pipeline
Oversee digital marketing initiatives across relevant channels, using performance data to refine campaigns and maximize return on investment
Build and enhance brand positioning by developing messaging and campaigns that resonate with customers and differentiate the business in competitive markets
Partner closely with sales stakeholders to align outreach strategies, improve lead quality, and strengthen collaboration between commercial and marketing efforts
Use analytics tools such as Google Analytics to monitor campaign effectiveness, identify trends, and recommend actionable improvements
Support e-commerce and growth-focused initiatives by identifying opportunities to increase engagement, acquisition, and customer value
Mentor and guide marketing team members, encouraging strong execution, strategic thinking, and continuous development

What we offer

medical, vision, dental, life and disability insurance
enrollment in company 401(k) plan

Director of Marketing

We are looking for a strategic and hands-on marketing leader to guide execution ...

Location

United States , Temecula

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience leading marketing teams with accountability for campaign execution and measurable business results
Strong knowledge of digital marketing channels, brand development, and strategic planning
Background in B2B marketing and demand generation with an ability to connect marketing activity to conversion outcomes
Proficiency with Google Analytics and other reporting tools used to assess campaign performance
Demonstrated ability to manage multiple projects, budgets, and deadlines in a fast-paced environment
Excellent communication and cross-functional collaboration skills
Ability to translate performance data into actionable improvements for campaigns and team processes

Job Responsibility

Lead the marketing function by directing priorities, managing workflows, and ensuring the team delivers high-quality campaigns with consistent execution
Oversee the planning and rollout of multi-channel marketing initiatives, including service line promotions, location launches, and community-focused events
Monitor campaign budgets, timelines, and performance indicators to keep projects on track and aligned with organizational objectives
Partner with patient acquisition stakeholders to improve the conversion of marketing interest into scheduled appointments and ongoing patient relationships
Maintain brand consistency across marketing materials, messaging, and audience touchpoints while adapting strategies for different programs and markets
Use analytics and reporting tools to evaluate campaign effectiveness, identify trends, and recommend adjustments that improve results
Guide the development of tactical marketing plans that increase visibility, support growth goals, and strengthen market presence
Collaborate with internal teams and external partners to coordinate deliverables, streamline execution, and resolve issues that may affect campaign outcomes

What we offer

Medical insurance
Vision insurance
Dental insurance
Life insurance
Disability insurance
401(k) plan
Free online training

Fulltime

Director of Marketing

We are looking for an experienced Director of Marketing to lead strategic initia...

Location

United States , Fountain Valley

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

5+ years of experience in marketing leadership roles with a strong focus on B2B environments
Demonstrated success developing marketing strategy, driving brand awareness, and supporting revenue-focused business goals
Hands-on expertise in digital marketing, growth marketing, and multi-channel campaign management
Strong understanding of data-driven decision-making, including experience using Google Analytics to evaluate performance
Experience collaborating with sales teams to support lead generation, pipeline development, and commercial growth
Knowledge of e-commerce sales strategy and customer acquisition approaches
Proven ability to mentor teams and provide leadership in a fast-paced, results-oriented setting

Job Responsibility

Create and direct comprehensive marketing plans that support business objectives, revenue growth, and stronger brand recognition across target markets
Lead B2B marketing programs designed to generate leads backed by relevant experience, improve conversion opportunities, and support the broader sales pipeline
Oversee digital marketing initiatives across relevant channels, using performance data to refine campaigns and maximize return on investment
Build and enhance brand positioning by developing messaging and campaigns that resonate with customers and differentiate the business in competitive markets
Partner closely with sales stakeholders to align outreach strategies, improve lead quality, and strengthen collaboration between commercial and marketing efforts
Use analytics tools such as Google Analytics to monitor campaign effectiveness, identify trends, and recommend actionable improvements
Support e-commerce and growth-focused initiatives by identifying opportunities to increase engagement, acquisition, and customer value
Mentor and guide marketing team members, encouraging strong execution, strategic thinking, and continuous development

What we offer

medical, vision, dental, and life and disability insurance
401(k) plan

Fulltime

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