This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.
Job Responsibility:
Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support
Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction
Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making
Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials
Manage all content creation including project case studies, brochures, proposal graphics, and website updates
Ensure consistent and high-quality messaging in presentations, and marketing collateral
Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets
Manage photography, videography, and documentation of completed projects and construction milestones
Oversee website management and optimization, including SEO, project pages, and analytics
Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting
Maintain digital asset libraries and ensure up-to-date content across all platforms
Manage and mentor a marketing team and external creative partners (agencies, photographers, writers)
Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts
Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts
Represent the company at industry events, trade shows, and award submissions
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred)
8+ years of marketing experience
At least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry
Proven track record of building and managing marketing teams and delivering measurable business results
Strong knowledge of the construction project lifecycle and the client decision-making process
Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders
Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics
Deep understanding of digital marketing, brand management, and content strategy