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Director of Marketing

https://www.roberthalf.com Logo

Robert Half

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Location:
United States, Largo

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

We are looking for a dynamic Director of Marketing to lead and elevate our marketing strategies in Largo, Florida. This role offers the opportunity to shape the company's branding, digital presence, and customer engagement efforts while overseeing a dedicated marketing team. If you thrive in a fast-paced environment and have a proven track record of driving impactful marketing initiatives, we encourage you to apply.

Job Responsibility:

  • Develop and execute comprehensive marketing strategies that align with organizational goals and enhance branding, digital presence, customer retention, and lead generation
  • lead, mentor, and manage a team of marketing professionals, fostering growth and ensuring high-quality execution of marketing initiatives
  • plan, implement, and analyze marketing campaigns across various channels to maximize audience reach and impact
  • strengthen and maintain the company’s brand identity by ensuring consistent messaging and visuals across all marketing materials
  • conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for growth
  • oversee the creation and distribution of engaging content, including articles, videos, and infographics, to captivate target audiences
  • optimize digital marketing efforts, including website performance, social media strategies, and online advertising, to boost visibility and traffic
  • design and implement lead generation strategies that support sales efforts and improve conversion rates
  • analyze marketing data to measure campaign effectiveness and apply insights for continuous improvement
  • manage and allocate the marketing budget effectively to achieve strategic objectives.

Requirements:

  • Bachelor’s degree in marketing, business, or a related field
  • a Master’s degree is preferred
  • at least 7 years of experience in marketing leadership roles with a proven track record of developing successful strategies
  • strong expertise in digital marketing platforms, tools, and techniques, including Google Analytics and AdWords
  • proficient in driving website optimization and online traffic increases through innovative tools and conversion strategies
  • experience in managing social media campaigns and working with platforms like Meta, YouTube, and TikTok
  • demonstrated ability to collaborate with vendor agencies to track and achieve marketing improvements
  • excellent strategic thinking, communication, and leadership skills
  • background in content management systems (CMS) and customer relationship management (CRM).
What we offer:
  • Medical insurance
  • vision insurance
  • dental insurance
  • life and disability insurance
  • 401(k) plan
  • free online training

Additional Information:

Job Posted:
July 02, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:
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