CrawlJobs Logo
Van Kaizen Logo Van Kaizen · -

Director of Marketing

· Job Posted April 19, 2026
Apply Position
Job Link Share

Job Description

Our client is a content-driven events, media and publishing business delivering news and insights to investors and iGaming professionals. You will join as Director of Marketing to design, build, and lead a high-performance marketing function, driving brand authority and commercial growth as the business expands into new verticals. This is a remote, global role with one vacancy. Relocation is not offered. This role reports to the Commercial Director and sits within the Commercial Department alongside Sales and Revenue Operations. Marketing is a strategic growth driver, not just a support function.

Job Responsibility

  • Marketing Strategy and Planning: Develop and own the annual marketing strategy across events, media, research, and future verticals, define positioning and build the master calendar
  • Four Marketing Pillars: Provide strategic leadership for Brand & Authority, Event Marketing, Media Marketing, and Accelerate Commercial Marketing to align and scale
  • Commercial Alignment and Revenue Contribution: Ensure marketing-sourced and influenced pipeline growth
  • align campaigns with revenue targets
  • partner with the Sales Director to maintain funnel integrity
  • demonstrate measurable pipeline contribution within the first two quarters
  • Team Leadership and Performance: Lead and develop the marketing team, set KPIs, address underperformance decisively, and build future leadership as we scale, cultivating a commercially literate culture
  • Budget, Tooling and Operations: Own the marketing budget and resource allocation
  • approve agency and paid media spend
  • select and evolve tools with Revenue Operations
  • champion AI-enabled efficiencies and intelligence

Requirements

  • Proven leadership in building and scaling high-performance marketing functions with clear commercial impact
  • Strong commercial acumen and revenue literacy, with deep understanding of pipeline dynamics and conversion optimization
  • Experience leading and developing marketing teams with accountability and continuous improvement
  • Confident strategic communicator who explains data-driven decisions to senior leaders and cross-functional partners
  • Ability to operate at a high strategic level while maintaining strong execution focus and detail
  • Results-driven mindset, thriving on delivering measurable commercial outcomes

Nice to have

  • Industry insight in iGaming, betting, or regulated sectors
  • Marketing technology proficiency with CRM and marketing automation platforms
  • Interest in AI-driven marketing innovations to improve efficiency
  • Experience managing multi-brand portfolios and cross-brand strategies
  • Understanding of influence-led commercial models and how brand authority supports pricing and sales

What we offer

  • Structured marketing framework with clear pillars, accountability, and leadership alignment
  • Direct impact on the revenue engine of a fast-growing business
  • Strategic partnership with autonomy to build a world-class function
  • Opportunity to shape a multi-brand portfolio as the business expands into new verticals
  • Clear path to senior leadership, including potential for the Chief Marketing Officer role
Van Kaizen - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Director of Marketing

8 matching positions

Director of Marketing

We are looking for a strategic marketing leader to shape and advance the company...
Location
Location
United States , Anderson
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related discipline
  • At least 7 years of progressive marketing experience, including leadership responsibility
  • Demonstrated ability to develop and execute strategic marketing programs that produce measurable business results
  • Background in B2B marketing for technically sophisticated products or solutions
  • Strong knowledge of digital marketing practices, campaign analytics, and performance reporting tools such as Google Analytics
  • Excellent communication, organization, and project leadership skills
Job Responsibility
Job Responsibility
  • Design and lead short- and long-range marketing plans that support business expansion and measurable performance goals
  • Define brand strategy and ensure messaging remains consistent across product portfolios, audiences, and marketing channels
  • Evaluate industry developments, buyer expectations, and competitor activity to uncover opportunities and inform strategic decisions
  • Advise senior leadership on market positioning, customer outreach, and brand growth initiatives
  • Oversee digital marketing efforts, including online campaigns, media planning, website performance, and conversion improvement
  • Build demand generation programs that strengthen sales pipelines across government, institutional, and commercial markets
  • Direct go-to-market activities for product launches and develop clear product positioning, value messaging, and supporting materials for customers and sales teams
  • Lead the creation of sales enablement and brand content such as presentations, brochures, case studies, videos, and event materials
  • Manage marketing budgets, external agencies, internal team members, and project timelines while coordinating closely with sales, operations, engineering, and leadership
  • Guide trade show participation, public relations activities, ecommerce growth initiatives, and performance analysis to improve lead generation, engagement, and revenue contribution
What we offer
What we offer
  • Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
  • Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan
  • Fulltime
Read More
Arrow Right

Director of Marketing

Our client is rebuilding and scaling a regional marketing strategy function to s...
Location
Location
United States , Wilmington
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Industry experience in Home Services, Home Activation or similar
  • Proven experience as a regional or multi-location marketing leader, marketing strategist, or performance-focused marketing director
  • Strong expertise in ROAS, budget optimization, and marketing performance analysis
  • Deep understanding of full-funnel marketing—from awareness and lead generation through conversion and revenue impact
  • Experience working with distributed teams across multiple regions and locations
  • Comfortable operating in a highly data-driven environment while balancing relationship-building with local leaders
  • Background in market research, geo/zip-code analysis, or location-based marketing strongly preferred
Job Responsibility
Job Responsibility
  • Act as the primary marketing partner to regional and local leadership, building strong relationships with GMs and on-site teams
  • Own regional marketing strategy across ~7 locations, with a strong focus on local market insights, activation, and service line optimization
  • Analyze market-level performance using zip-code analysis, market research, and downstream performance metrics
  • Translate what's happening in each local market (demand shifts, competition, lead quality, volume trends) into actionable marketing recommendations
  • Evaluate marketing spend down to revenue generated—identifying where to invest more, where to pull back, and how to improve ROAS
  • Monitor full-funnel KPIs including top-of-funnel performance, lead quality, conversion, and downstream revenue health
  • Partner closely with internal performance teams and external agency partners to optimize execution and outcomes
  • Provide clear, data-backed recommendations to corporate marketing on budget allocation and opportunity areas
  • Support the rebuild and scale of the regional strategy function as the team is re-established
  • Leverage reporting tools (Power BI and similar platforms) to export, analyze, and interpret marketing and performance data
What we offer
What we offer
  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan
Read More
Arrow Right

Director of Marketing

We are looking for an experienced Director of Marketing to lead strategic initia...
Location
Location
United States , Fountain Valley
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in marketing leadership roles with a strong focus on B2B environments
  • Demonstrated success developing marketing strategy, driving brand awareness, and supporting revenue-focused business goals
  • Hands-on expertise in digital marketing, growth marketing, and multi-channel campaign management
  • Strong understanding of data-driven decision-making, including experience using Google Analytics to evaluate performance
  • Experience collaborating with sales teams to support lead generation, pipeline development, and commercial growth
  • Knowledge of e-commerce sales strategy and customer acquisition approaches
  • Proven ability to mentor teams and provide leadership in a fast-paced, results-oriented setting
Job Responsibility
Job Responsibility
  • Create and direct comprehensive marketing plans that support business objectives, revenue growth, and stronger brand recognition across target markets
  • Lead B2B marketing programs designed to generate leads backed by relevant experience, improve conversion opportunities, and support the broader sales pipeline
  • Oversee digital marketing initiatives across relevant channels, using performance data to refine campaigns and maximize return on investment
  • Build and enhance brand positioning by developing messaging and campaigns that resonate with customers and differentiate the business in competitive markets
  • Partner closely with sales stakeholders to align outreach strategies, improve lead quality, and strengthen collaboration between commercial and marketing efforts
  • Use analytics tools such as Google Analytics to monitor campaign effectiveness, identify trends, and recommend actionable improvements
  • Support e-commerce and growth-focused initiatives by identifying opportunities to increase engagement, acquisition, and customer value
  • Mentor and guide marketing team members, encouraging strong execution, strategic thinking, and continuous development
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Director of Marketing

We are looking for a strategic and hands-on marketing leader to guide execution ...
Location
Location
United States , Temecula
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience leading marketing teams with accountability for campaign execution and measurable business results
  • Strong knowledge of digital marketing channels, brand development, and strategic planning
  • Background in B2B marketing and demand generation with an ability to connect marketing activity to conversion outcomes
  • Proficiency with Google Analytics and other reporting tools used to assess campaign performance
  • Demonstrated ability to manage multiple projects, budgets, and deadlines in a fast-paced environment
  • Excellent communication and cross-functional collaboration skills
  • Ability to translate performance data into actionable improvements for campaigns and team processes
Job Responsibility
Job Responsibility
  • Lead the marketing function by directing priorities, managing workflows, and ensuring the team delivers high-quality campaigns with consistent execution
  • Oversee the planning and rollout of multi-channel marketing initiatives, including service line promotions, location launches, and community-focused events
  • Monitor campaign budgets, timelines, and performance indicators to keep projects on track and aligned with organizational objectives
  • Partner with patient acquisition stakeholders to improve the conversion of marketing interest into scheduled appointments and ongoing patient relationships
  • Maintain brand consistency across marketing materials, messaging, and audience touchpoints while adapting strategies for different programs and markets
  • Use analytics and reporting tools to evaluate campaign effectiveness, identify trends, and recommend adjustments that improve results
  • Guide the development of tactical marketing plans that increase visibility, support growth goals, and strengthen market presence
  • Collaborate with internal teams and external partners to coordinate deliverables, streamline execution, and resolve issues that may affect campaign outcomes
What we offer
What we offer
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Life insurance
  • Disability insurance
  • 401(k) plan
  • Free online training
  • Fulltime
Read More
Arrow Right

Director of Marketing

We are looking for a results-driven Director of Marketing to lead lead-generatio...
Location
Location
United States , Alpharetta
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 5 years of experience in digital marketing, demand generation, or performance marketing with demonstrated success meeting lead and conversion goals
  • Strong hands-on knowledge of GA4, Google Ads, Google Search Console, Meta Ads, Marketo, and related marketing automation or integration tools
  • Proven ability to improve landing-page effectiveness, website performance, and conversion rates through testing and optimization
  • Experience translating campaign strategy into creative direction for copy, design, and video assets that drive response
  • Data-driven approach with the ability to interpret performance metrics, maintain clean tracking, and shift budget based on results
  • Prior experience leading or mentoring a small team in a fast-paced marketing environment
  • Background in B2B services, membership-based organizations, coaching, or healthcare-related industries is a plus
Job Responsibility
Job Responsibility
  • Lead the full lead-generation program, setting priorities and driving pipeline growth across digital and offline acquisition channels
  • Manage and enhance the company’s web presence, including landing pages, domains, redirects, site performance, mobile usability, hosting coordination, and conversion optimization
  • Build, maintain, and refine lead-capture forms and connected workflows to ensure accurate data flow across marketing platforms and automation tools
  • Develop and oversee paid acquisition initiatives across platforms such as Google, Meta, and industry publications, adjusting investment based on performance trends
  • Partner with creative contributors to shape ad messaging and produce effective visual, written, and short-form video assets that support campaign goals
  • Establish consistent campaign tracking standards and attribution practices so source reporting remains reliable and actionable
  • Produce regular performance reporting that measures lead volume and conversion outcomes by channel, and use findings to improve future marketing decisions
  • Collaborate with analytics, content, social, funnel optimization, and external partners to strengthen campaign execution and overall marketing effectiveness
  • Supervise and develop a small marketing team, providing direction, accountability, and support for day-to-day execution
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • free online training
  • Fulltime
Read More
Arrow Right

Director of Marketing

The Director of Marketing will be the foundational marketing leader for Homes by...
Location
Location
United States , Orlando
Salary
Salary:
Not provided
villatel.com Logo
Villatel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of progressive marketing leadership, with meaningful time spent owning consumer demand, distribution, and partner or owner acquisition functions (hospitality, travel, real estate, property management, or dual-sided platform experience strongly preferred)
  • Proven track record of building and scaling consumer brands, ideally in hospitality, travel, or premium lifestyle categories, with a clear point of view on what separates a category-defining brand from a commodity
  • Hands-on expertise across the modern marketing stack: paid media, SEO, email/CRM, lifecycle, content, social, web, analytics, and creative production. You can roll up your sleeves
  • you are not a slide-deck-only operator
  • Direct experience optimizing performance on major short-term rental and travel OTAs (Airbnb, VRBO, Booking.com, Expedia), including listing merchandising, search ranking, reviews, and channel strategy
  • Deep email/CRM and lifecycle marketing fluency, with experience operating a guest data infrastructure (CDP, ESP, segmentation, automation) at scale
  • Experience running PR, earned media, and influencer/creator programs in travel, hospitality, or lifestyle, with relationships you can put to work on day one
  • Demonstrated success building and operating lead funnels for high-consideration audiences, with measurable pipeline impact targeting owners, partners, or other relationship-driven buyers
  • Strong design and editorial sensibility, with command of both digital and print disciplines and an eye for the details that signal a brand operating at the highest standard
  • A point of view on house-of-brands, hybrid, and endorsed brand structures, and how to architect a multi-brand system that lets future partner brands keep their identity without diluting the master brand
Job Responsibility
Job Responsibility
  • Brand Build & Stewardship — Lead the launch and ongoing build of the Homes by Villatel consumer brand, ensuring every touchpoint reflects our standard-setting positioning and operational excellence
  • Performance & Paid Media — Assist in paid media, SEO, and paid social to drive direct bookings, reduce reliance on third-party channels, and grow lifetime value, with clear accountability for ROAS, CAC, and pipeline contribution
  • Email Marketing & CRM — Own the email and CRM program end to end, including segmentation, automation, lifecycle journeys, promotional campaigns, win-back, and the guest data infrastructure that powers personalization at scale
  • Guest Lifecycle Communications — Design and operate the pre-arrival, in-stay, and post-stay communications program that drives upsells, improves guest experience, lifts reviews, and converts first-time guests into repeat guests
  • Content & Creative — Direct photography, video, editorial, and storytelling that captures the distinct character of each property and destination while remaining unmistakably on-brand
  • Social Media — Build and operate a strategic social presence across Instagram, TikTok, YouTube, and emerging platforms that grows audience, drives demand, and showcases the properties and destinations at brand standard
  • Influencer & Creator Strategy — Build a programmatic approach to influencer and creator partnerships, from travel press trips to long-term creator collaborations, that generates earned reach and converts
  • Destination & Local Partnerships — Develop co-marketing relationships with destination authorities, theme parks, attractions, restaurants, concierge networks, and experience partners that meaningfully expand reach and enrich the guest offering
  • Print & Brand Experience — Oversee print and in-home brand expressions, including welcome materials, guest correspondence, signage, and partnership collateral, ensuring consistency across digital and physical touchpoints
  • Multi-Brand Architecture for Future Growth — Begin to architect the brand system that will, over time, allow future partner brands to retain their identity and audience while clearly belonging to Homes by Villatel — including the conventions, guidelines, and playbook for how each future partner shows up across our channels and theirs
  • Fulltime
Read More
Arrow Right

Director of Marketing

We are looking for a strategic marketing leader to guide brand growth and demand...
Location
Location
United States , McAllen
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of marketing experience, including leadership responsibility within a regulated services environment.
  • Demonstrated success building and executing multi-channel marketing strategies that support business growth and brand visibility.
  • Strong knowledge of digital marketing, website content management, social media oversight, and campaign performance measurement tools such as Google Analytics.
  • Experience with brand development, communication planning, market research, and competitive analysis.
  • Background managing external vendors, agencies, contracts, and event-related partnerships.
  • Ability to interpret regulatory expectations and apply compliance standards to marketing and advertising activities.
  • Effective leadership, coaching, and cross-functional collaboration skills.
  • Excellent written, verbal, analytical, and presentation abilities.
Job Responsibility
Job Responsibility
  • Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.
  • Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.
  • Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.
  • Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.
  • Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.
  • Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.
  • Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.
  • Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.
  • Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.
  • Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.
What we offer
What we offer
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
  • free online training
  • Fulltime
Read More
Arrow Right

Director of Marketing

We are looking for a strategic marketing leader to shape and advance the company...
Location
Location
United States , Anderson
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or a related discipline
  • At least 7 years of progressive marketing experience, including leadership responsibility
  • Demonstrated ability to develop and execute strategic marketing programs that produce measurable business results
  • Background in B2B marketing for technically sophisticated products or solutions
  • Strong knowledge of digital marketing practices, campaign analytics, and performance reporting tools such as Google Analytics
  • Excellent communication, organization, and project leadership skills
Job Responsibility
Job Responsibility
  • Design and lead short- and long-range marketing plans that support business expansion and measurable performance goals
  • Define brand strategy and ensure messaging remains consistent across product portfolios, audiences, and marketing channels
  • Evaluate industry developments, buyer expectations, and competitor activity to uncover opportunities and inform strategic decisions
  • Advise senior leadership on market positioning, customer outreach, and brand growth initiatives
  • Oversee digital marketing efforts, including online campaigns, media planning, website performance, and conversion improvement
  • Build demand generation programs that strengthen sales pipelines across government, institutional, and commercial markets
  • Direct go-to-market activities for product launches and develop clear product positioning, value messaging, and supporting materials for customers and sales teams
  • Lead the creation of sales enablement and brand content such as presentations, brochures, case studies, videos, and event materials
  • Manage marketing budgets, external agencies, internal team members, and project timelines while coordinating closely with sales, operations, engineering, and leadership
  • Guide trade show participation, public relations activities, ecommerce growth initiatives, and performance analysis to improve lead generation, engagement, and revenue contribution
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right