Director of Marketing Operations, UpGuard

UpGuard

Location:
Australia, Melbourne ▼
Sydney
Hobart
Brisbane

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This Director of Marketing Operations role is a critical part of the Demand Generation organisation. It is the technical and data-driven backbone that builds, maintains, and optimises the systems and processes needed to generate, manage, and report on marketing's contribution to pipeline and revenue. This is a strategic role that ensures the entire marketing engine runs efficiently and provides accurate, actionable insights.

Job Responsibility:

Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel

Requirements:

At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
A proven track record of creating and scaling efficient lead management and campaign execution processes
The ability to partner effectively with various teams to align on shared goals and drive unified outcomes

Nice to have:

Operational Innovation: A track record of identifying and leveraging underutilised features or tools to unlock new levels of efficiency, personalisation, or insight
AI & Automation Proficiency: Experience in leveraging AI-assisted tools within marketing automation platforms to improve efficiency and engagement
Attribution Modelling Experience: A strong understanding of multi-touch attribution and experience building models that accurately measure marketing's impact on revenue

What we offer:

Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Generous Annual Leave/PTO allowances: Time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer's leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Additional Information:

Job Posted:
October 10, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director of Marketing Operations