Director of Marketing Operations, UpGuard

UpGuard

Location:
United States, Multiple

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

This Director of Marketing Operations role is a critical part of the Demand Generation organisation. It is the technical and data-driven backbone that builds, maintains, and optimises the systems and processes needed to generate, manage, and report on marketing's contribution to pipeline and revenue. This is a strategic role that ensures the entire marketing engine runs efficiently and provides accurate, actionable insights.

Job Responsibility:

Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential
Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling
Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution
Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team
Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency
Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel

Requirements:

Deep Expertise in Marketing Operations: At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment
HubSpot Mastery: Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations
Data-Driven Mindset: A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions
Systems Thinking: The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows
Process-Oriented: A proven track record of creating and scaling efficient lead management and campaign execution processes
Cross-Functional Collaboration: The ability to partner effectively with various teams to align on shared goals and drive unified outcomes

Nice to have:

Operational Innovation: A track record of identifying and leveraging underutilised features or tools to unlock new levels of efficiency, personalisation, or insight
AI & Automation Proficiency: Experience in leveraging AI-assisted tools within marketing automation platforms to improve efficiency and engagement
Attribution Modelling Experience: A strong understanding of multi-touch attribution and experience building models that accurately measure marketing's impact on revenue

What we offer:

Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
$1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
Generous Annual Leave/PTO allowances: Time to recharge your batteries
18 weeks paid Parental Leave: Irrespective of parenting role
Personal Leave Allowance: This includes sick & carer's leave
Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Additional Information:

Job Posted:
October 23, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Director of Marketing Operations