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The Director of Marketing Operations is responsible for building and scaling the marketing engine that powers growth. This role owns the marketing tech stack, data infrastructure, reporting, and operational processes that enable efficient execution and measurable impact. This leader will define the martech and AI strategy while building a team to support a high-performing marketing organization. This role reports to the SVP of Marketing.
Job Responsibility:
Define and own the marketing technology and AI strategy aligned with business goals
Evaluate, implement, and optimize tools across the marketing stack
Identify opportunities to leverage AI for efficiency, personalization, and performance
Own and optimize core platforms including HubSpot, Salesforce, and related tools
Ensure seamless integration across systems to support data accuracy and workflow efficiency
Maintain data hygiene, governance, and compliance
Partner closely with IT to align on systems architecture, security, and scalability
Build and manage the marketing operating system that prioritizes, routes, and tracks all marketing initiatives
Act as the central hub for coordinating campaigns, projects, and resources across marketing
Create processes that ensure alignment, efficiency, and accountability across teams
Define and optimize campaign management processes from planning through execution and measurement
Own lead lifecycle management, including lead routing, scoring, qualification, and handoff to sales
Ensure alignment with revenue teams on SLAs, definitions, and funnel stages
Continuously improve conversion rates and pipeline efficiency through process optimization
Develop and own marketing reporting frameworks, dashboards, and attribution models
Provide clear visibility into performance, pipeline contribution, and ROI
Deliver actionable insights to marketing and executive leadership
Build, lead, and scale a high-performing marketing operations team
Establish best practices, documentation, and scalable processes
Partner closely with Revenue Operations to align on funnel definitions, reporting, and pipeline management
Collaborate with sales operations, finance, and marketing leadership to ensure alignment on goals, metrics, and systems
Support demand generation, product marketing, and brand teams with operational excellence
Requirements:
8+ years in marketing operations or revenue operations roles
Deep expertise in HubSpot, Salesforce, and modern marketing tech stacks
Strong analytical and systems-thinking mindset
Proven experience building teams and scaling operations in a growth environment