Director of Marketing Operations and Data Analytics

The Director of Marketing Operations & Data Analytics will drive marketing’s data insights and analytics, budget planning and tracking, and process optimization. This individual will be responsible for providing data insights, ROI analysis, and performance measurement on marketing’s lead to loyalty funnel, analyzing, automating and benchmarking our programs and campaigns against our goals and industry standards. They will also be responsible for performance measurement, analysis and conversion rates on the upsell and cross sell journey of our prospects and customers. The individual will have responsibility for annual and quarterly planning/reporting for the marketing department along with ensuring budget reconciliation with finance. The objective is to drive insights, efficiency and ROI, orchestrate cross marketing team budgets, optimize NMI’s MarTech stack (CRM, automation), provide standardized analytics/reporting, and drive cross functional alignment in marketing and with other functions (Sales, Product, IT, and Finance) and ensure efficient campaign delivery. This is a results oriented leader role that will deliver data-driven insights, with a focus on improving the overall performance across the marketing organization and turning insights into actionable strategies for scalable growth.